Alexa Barrick
Federal Way
Summary
A results-driven digital marketing professional with solid history in curating and managing social media campaigns. Known for enhancing online presence and fostering community engagement. Committed to teamwork and adaptable to changing trends, delivering consistent and reliable outcomes.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator (Contract)
DermaJEM
Remote
09.2024 - Current
- Developed and executed integrated marketing campaigns to enhance brand visibility.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Optimized website content for improved search engine rankings and increased web traffic.
Social Media Manager (Contract)
Advanced Laser Clinic and Medspa
Tacoma, WA (Remote)
09.2022 - Current
- Supported development and execution of social media strategies to enhance brand visibility and engagement.
- Managed content calendars across multiple platforms, ensuring timely and relevant posts aligned with marketing goals.
- Created photo, video, and infographic content, and adjusted based on performance insights.
- Assisted with community management by responding to messages and engaging with followers to support brand experience.
Marketing Manager
360 Aesthetic Devices
Remote
03.2022 - 04.2025
- Developed and executed integrated marketing strategies to enhance brand visibility and customer engagement.
- Established relationships with industry partners to enhance promotional opportunities and expand market reach.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Document and present weekly analytics to leadership detailing the results of all marketing efforts and conversions.
Administrative Assistant/Social Media Manager
Hairess, Inc.
San Mateo, CA
01.2018 - 01.2021
- Transitioned to this salon to handle all business operations including assisting clients, managing the inventory, maintaining the CRM data, and ensuring all appointments and the online bookings were accurate.
- Recommended a social media marketing plan to the owners which was approved. Established a presence and created branded content that included compelling and informative photos and videos for Facebook and Instagram.
- This initiative successfully drove an increase in the salon’s awareness and its client base.
- Managed scheduling and calendar coordination for executives, ensuring optimal time management.
Sales Associate
Athleta
Burlingame, CA
02.2018 - 10.2018
- Cultivated strong customer relationships through personalized service and product knowledge.
- Collaborated with team members to maintain optimal store presentation and organization.
Education
Bachelor of Arts - Psychology
California State University, East Bay
Hayward, CASkills
- Content Creation and Oversight
- Photography, Videography, Copywriting
- Calendar management
- KPI and Data Analysis
- Monthly Reporting
- Co-Branded Partnerships
- Budget Management
- Cross-Functional Collaborations
Timeline
Marketing Coordinator (Contract)
DermaJEM
09.2024 - Current
Social Media Manager (Contract)
Advanced Laser Clinic and Medspa
09.2022 - Current
Marketing Manager
360 Aesthetic Devices
03.2022 - 04.2025
Sales Associate
Athleta
02.2018 - 10.2018
Administrative Assistant/Social Media Manager
Hairess, Inc.
01.2018 - 01.2021
Bachelor of Arts - Psychology
California State University, East Bay