Alexa Basina
Chetek,WI
Summary
Detail-oriented Administrative and Marketing Professional experienced in digital marketing, client support, and business operations. Achieved improved customer engagement and enhanced online presence for small businesses through effective marketing strategies and project coordination. Focused on streamlining workflows and supporting team efficiency to drive overall business growth.
Overview
11
11
years of professional experience
Work History
PTO President
Roselawn PTO
Chetek, WI
06.2025 - Current
- Coordinated successful fundraising campaigns that generated resources for school programs and initiatives.
- Developed strategic plans that outline goals, objectives, and timelines related to fundraising campaigns.
- Managed budgets for PTO activities, ensuring financial accountability and transparency.
- Facilitated ongoing communication among parents, teachers, and school administration to strengthen community relationships.
- Engaged and mobilized volunteers for active participation in school activities and events throughout the year.
- Led meetings to discuss strategies for enhancing student educational experiences.
- Provided leadership and guidance to committee chairs in order to ensure successful completion of tasks related to their respective areas.
- Assisted with grant writing efforts when additional funding was needed for particular projects or initiatives.
- Organized and chaired monthly board meetings to discuss PTO initiatives and events.
- Planned special events such as family nights, carnivals, holiday parties.
- Coordinated with the school administration on upcoming projects, fundraisers, and other activities.
- Organized community events to promote parental engagement and student involvement.
Marketing Professional
The Digital Millennial
04.2018 - Current
- Increased brand awareness by implementing targeted marketing campaigns and utilizing social media platforms.
- Enhanced search engine presence through optimization of website content, metadata, and keyword research, improving ranking positions.
- Developed a comprehensive digital advertising strategy across multiple platforms including Google AdWords, Facebook Ads Manager, LinkedIn Campaign Manager which resulted in an increase of online conversions.
- Modernized web pages and updated social media presence to improve customer engagement.
- Created engaging social media graphics that increased user engagement and boosted online visibility.
- Tracked key performance indicators to measure success of campaigns.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Conducted market research and analysis to identify consumer trends and preferences.
- Proved successful working within tight deadlines and a fast-paced environment.
- Elevated customer satisfaction by personalizing graphic design solutions.
Payroll and Bookkeeping Specialist
Clarity Advanced Accounting
Barron, WI
01.2025 - 04.2026
- Processed payroll for diverse employee groups using advanced payroll software.
- Ensured compliance with federal and state payroll regulations and policies.
- Prepared and submitted payroll-related tax filings, ensuring timely compliance with deadlines.
- Performed accounting, payroll, and bookkeeping services to support efficient business operations.
- Reconciled bank statements and maintained accurate financial records.
- Conducted monthly bank reconciliations.
- Ensured accuracy in all accounting entries and records.
- Prepared financial statements, including balance sheets, income statements, and statements of cash flows.
- Managed client accounts, ensuring accurate financial reporting and compliance with regulations.
Media & Marketing Director
Roselawn PTO, Inc.
09.2023 - 06.2025
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed marketing budget to optimize resource allocation and enhance campaign effectiveness.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Developed and implemented a comprehensive media and marketing strategy aligned with the PTO's goals and objectives.
- Developed and presented comprehensive marketing plans and reports to Executive Board, aligning strategies with organizational goals.
- Created content and promotional materials to drive engagement and conversions.
- Created engaging content for social media, newsletters, and websites to boost audience interaction.
- Maintain and update the PTO website with relevant content, including event information, announcements, and news. Ensure website is user-friendly and reflects on the PTOs brand and mission.
- Foster positive relationships with local media outlets, community organizations, and school partners to increase PTO visibility.
- Established partnerships with community professionals to enhance collaboration.
- Capture and curate visual content, including photographs and videos to showcase PTO activities and achievements.
Commercial Lines Customer Service Agent
McNamara Company
03.2022 - 08.2024
- Managed a diverse portfolio of commercial clients, demonstrating adaptability and proficiency across various industries and coverage types.
- Enhanced client satisfaction by promptly addressing concerns and providing tailored insurance solutions.
- Assisted customers with insurance audits and submitted policy change requests to ensure compliance and accuracy.
- Expedited claims processing times by following up with adjusters and submitting documentation from clients.
- Streamlined communication channels to enhance information exchange between clients, underwriters, and carriers.
- Work closely with insurance carriers
- Answer client questions and route them to account managers
- Generated auto identification cards and certificates for clients.
- Used Applied Epic program
- Improved workflow efficiency by implementing process improvements for document management and data entry procedures.
- Maximized productivity with effective time management and prioritization of tasks in a fast-paced environment.
- Retrieved loss runs from client files for review.
Office Manager
The Chetek Alert
09.2021 - 03.2022
- Provided comprehensive administrative support to senior management, enabling them to focus on strategic decision-making.
- Streamlined office operations by implementing efficient filing systems and organizational strategies.
- Facilitated recruitment process by conducting interviews and onboarding new employees, enhancing team integration.
- Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.
- Managed subscription processes for multiple publications, ensuring timely renewals and customer satisfaction.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Improved document accuracy by diligently proofreading and editing various types of content.
- Enhanced online presence by creating engaging, shareable content for social media platforms.
- Generated innovative story ideas by monitoring local happenings, trends, and community concerns.
Client Service Associate
Wealth Management Group
09.2020 - 09.2021
- Advertising/Marketing Coordinator
- Coordinated with internal teams to ensure seamless execution of client requests, resulting in improved operational efficiency.
- Collaborated with other departments to develop ways to increase customer satisfaction.
- Addressed inquiries and resolved issues promptly, ensuring customer satisfaction and fostering positive relationships.
- Communicated with radio stations, newspapers, clients, local businesses, and annuity companies to facilitate information exchange and relationship building.
- Maintained accurate record-keeping with proactive attention to client information updates.
- Enter in orders for new accounts
- Actively participated in team meetings and initiatives focused on continuous improvement across various areas of the business.
- Adhered to compliance guidelines to ensure regulatory standards were met.
Administrative Assistant
Larson Realty Group
02.2020 - 07.2020
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Coordinated communication with radio stations, newspapers, designers, realtors, and clients.
- Streamlined property listing process for increased efficiency, utilizing MLS systems and various real estate websites.
- Collaborated with listing agents to maintain current MLS inventory.
- Managed social media accounts to enhance engagement and promote team events.
- Drafted persuasive copywriting for ads across various channels, capturing the unique selling points of each product or service.
Administrative Assistant
ABC Truss
08.2015 - 02.2020
- Answered multi-line phone system, routed calls, delivered messages to staff, and greeted visitors to ensure smooth communication and operations.
- Managed paper and electronic filing systems by routing documents, taking messages, and overseeing incoming and outgoing mail for efficient information flow.
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Improved document organization through thorough file maintenance and archiving outdated records for efficient retrieval.
- Fostered positive work environment through effective communication and relationship-building among colleagues to enhance team collaboration.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
Education
Graphic Design
University of Wisconsin - Stout
Menomonie, WISkills
- Event Planning
- Project Management
- Strategic Planning
- Fundraising strategy
- Calendar Management
- Schedule Preparation
- Travel Arrangements
- Document Preparation
- File Management
- File Organization
- Data Analysis
- Database Management
- Microsoft Office Suite Proficiency
- Google Suite Proficiency
- Spreadsheet Management
- Scheduling Software
- Quickbooks
- Customer Relationship Management (CRM)
- Accounts Payable and Receivable
- Payment Processing
- Client Relationships
- Customer Support
- Social Media
- Social media engagement
- Graphic Design
- Adobe Suite (InDesign, Photoshop, etc)
- Computer and Technology Literacy
- MAC and PC Experience
- Time Management
- Multitasking
- Adapts Quickly
- Management/Leadership
- Team leadership
- Conflict Resolution
- Issue Resolution
- Interpersonal and written communication
- Effective Communication
- Professionalism and Etiquette
- Skilled Collaborator
- Analytical Skills
- Critical Thinking
- Data Driven
- Organizational Skills
- Self-motivation
- Business Administration
- Marketing
- Business Planning
- Financial Management
- Brand Management
- Social media engagement
- Project management
- Fundraising strategy
- Team leadership
- Time management
Timeline
PTO President
Roselawn PTO
06.2025 - Current
Payroll and Bookkeeping Specialist
Clarity Advanced Accounting
01.2025 - 04.2026
Media & Marketing Director
Roselawn PTO, Inc.
09.2023 - 06.2025
Commercial Lines Customer Service Agent
McNamara Company
03.2022 - 08.2024
Office Manager
The Chetek Alert
09.2021 - 03.2022
Client Service Associate
Wealth Management Group
09.2020 - 09.2021
Administrative Assistant
Larson Realty Group
02.2020 - 07.2020
Marketing Professional
The Digital Millennial
04.2018 - Current
Administrative Assistant
ABC Truss
08.2015 - 02.2020
Graphic Design
University of Wisconsin - Stout