ALEXA BENAHARON
New York,USA
Summary
Dynamic marketing professional with extensive experience at Zenith Media, specializing in campaign strategy and budget management. Proven track record in client communication and vendor management, driving successful digital partnerships. Adept at leveraging data analytics to optimize performance and achieve client objectives, consistently delivering impactful results across diverse media channels.
Overview
9
9
years of professional experience
Work History
Associate Director, Investment
Starcom
New York, New York
09.2025 - Current
- Managed the onboarding process for a new client, and launched CTV and linear campaigns across eight brands.
- Oversee cross-partner video budgets for eight brands, spanning CTV, linear, and cinema, ensuring strategic allocation and efficient pacing.
- Work closely with the programmatic team and direct partners to monitor pacing and optimize delivery, ensuring that campaigns deliver in full.
- Cultivate relationships with external partners to enhance collaboration and support initiatives.
Associate Director, Content and Digital Partnerships
Zenith Media
New York, USA
11.2021 - 09.2025
- Developed holistic digital media strategies across Brand, Credit Card, Checking, and Small Business lines, managing budgets of up to $15M to drive performance and brand growth.
- Collaborated closely with internal investment, planning, and activation teams to build data-driven, ROI-focused digital media plans.
- Supervised and coached a team of four, ensuring execution aligned with client KPIs, media objectives, and strategic priorities.
- Acted as the day-to-day client contact, translating client goals into actionable digital investment strategies, and fostering strong agency-client relationships.
- Led strategic media planning initiatives to enhance client engagement and brand visibility.
- Engaged with media partners and platforms to evaluate content opportunities, sponsorships, and emerging digital trends for potential integration.
- Oversaw digital campaign operations, maintaining accuracy in pacing, budget tracking, SLAs, and ATBs through proactive documentation and reporting.
- Presented strategic recommendations to clients, enhancing their understanding of media opportunities.
Supervisor, Digital Investment
PHD Media
New York, USA
03.2020 - 11.2021
- Led the development and execution of end-to-end digital campaign strategies by collaborating cross-functionally with internal teams (search, social, programmatic, planning, and creative) on briefs, budget allocation, media evaluations, and performance analysis.
- Oversaw digital strategy and execution for 2 of 4 Tier 2 regions (30+ local markets), and supported national Tier 1 campaign initiatives.
- Partnered with the programmatic team to implement ongoing optimizations across all digital channels—including CTV, OTT, OLV, Display, Mobile, and Digital Audio—ensuring full delivery and strong campaign performance.
- Managed and tracked digital budgets across 100+ campaigns, providing monthly financial updates to senior leadership and agency finance teams.
- Supervised and mentored two associates, offering regular feedback through bi-weekly 1:1 meetings, and aligning project assignments with their strengths and professional development goals.
Senior Associate, Strategy
Spark Foundry
New York, USA
07.2019 - 03.2020
- Maintained and updated a $140 million cross-channel budget sheet weekly, incorporating all ATB changes, including budget cuts, incremental funding, and shifts across channels.
- Served as the primary client contact for day-to-day communication, addressing campaign performance concerns, aligning on budget adjustments, and coordinating plan changes and additions.
- Project-managed cross-channel media campaigns (National Cable, Network TV, OLV, OLA, Social, Radio), ensuring timely follow-ups with activation teams, adherence to timelines, and accurate, full delivery in line with client-approved plans.
Digital Associate & Senior Digital Associate
Spark Foundry
New York, USA
11.2016 - 06.2019
- Planned, activated, and managed digital media campaigns for Honda Dealer Advertising Associations across desktop, mobile, video, programmatic, VOD, FEP, CTV, and OTT channels.
- Built deep local market expertise across three unique DMAs, tailoring strategies to align with varying budgets, goals, and regional nuances.
- Oversaw day-to-day campaign operations, including billing resolution, budget reallocations, and plan updates via Prisma.
- Trafficked campaigns and partnered with ad operations to deploy tags to media partners and ad servers, ensuring smooth campaign launches.
- Collaborated with creative teams to implement dealer-requested updates, ensuring timely asset changes, and brand alignment.
- Worked closely with internal and external stakeholders to optimize campaign performance through data-driven, strategic enhancements.
Education
Bachelor of Science - Mass Communications, Advertising
Towson University
Towson05.2015
Skills
- Microsoft Office Suite
- Campaign strategy
- Budget management
- Client communication
- Vendor management
- Media planning
- Digital advertising tools
- Data analytics and reporting
- Media measurement solutions
- Digital campaign management
Timeline
Associate Director, Investment
Starcom
09.2025 - Current
Associate Director, Content and Digital Partnerships
Zenith Media
11.2021 - 09.2025
Supervisor, Digital Investment
PHD Media
03.2020 - 11.2021
Senior Associate, Strategy
Spark Foundry
07.2019 - 03.2020
Digital Associate & Senior Digital Associate
Spark Foundry
11.2016 - 06.2019
Bachelor of Science - Mass Communications, Advertising
Towson University