CHRISTOPHER HAUER
Summary
Specialist in retail activation and media optimization within the CPG sector, utilizing analytical insights to drive impactful campaigns. Demonstrates effective budget management and leads cross-functional teams, fostering strong stakeholder relationships for optimal execution across digital platforms.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Associate Director, Investment
Digitas North America
Dallas, Texas
09.2025 - 05.2026
- Managed budget allocations and resource distribution for multiple projects effectively.
- Led cross-functional teams to implement strategic initiatives across various departments.
- Maintained positive relationships with stakeholders by responding promptly to inquiries, requests and complaints.
Commerce Media Manager
Digitas North America
Dallas, TX
05.2023 - 08.2025
- Managed cross-channel media planning and execution for optimal brand visibility
- Oversaw direct reports as they perform search campaign monitoring, optimization, reporting, etc.
- Coordinated with vendors to secure placements across various digital platforms.
Senior Search Strategist
Wunderman Thompson Commerce
Rogers, AR
02.2022 - 02.2023
- Managed search & media buying on several retail media platforms
- Planned & executed Always-On & Seasonal retailer specific media campaigns
- Analyzed CPG industry-related shopper trends to develop more efficient campaign optimizations
- Led client facing meetings to discuss campaign recaps, planning, and other ad-hoc requests
Retail Search Manager
The Mars Agency
Bentonville, AR
07.2021 - 02.2022
- Launched and optimized retail search & programmatic campaigns across several retailer platforms
- Attended retail search conferences/webinars to increase expertise in the field
- Reported back highlights on campaign performance in client facing meetings
- Collaborated on fiscal year plans with other media departments for a holistic approach
Connections Manager, Paid Search
VMLYR
Rogers, AR
10.2019 - 07.2021
- Activated and optimized campaigns exceeding $12 million across multiple retail platforms.
- Facilitated weekly and monthly meetings with clients to present search strategy insights.
- Conducted comprehensive competitive analysis to support new client pitches.
- Produced quarterly thought leadership pieces and case studies to showcase campaign successes.
Education
B.A. - Communications
University of Arkansas
Fayetteville, AR12-2018
Christian Brothers High School
Memphis, TN05-2013
Skills
- Search campaign management
- Media optimization
- Data-driven decision making
- Cross-functional collaboration
- Team leadership
Memberships Affiliations
Alpha Phi Alpha Fraternity, Inc.
Certification
- Criteo Retail Media Sponsored Products
- Epsilon Retail Media Sponsored Ads
- Epsilon Retail Media Onsite Fundamentals
Timeline
Associate Director, Investment
Digitas North America
09.2025 - 05.2026
Commerce Media Manager
Digitas North America
05.2023 - 08.2025
Senior Search Strategist
Wunderman Thompson Commerce
02.2022 - 02.2023
Retail Search Manager
The Mars Agency
07.2021 - 02.2022
Connections Manager, Paid Search
VMLYR
10.2019 - 07.2021
B.A. - Communications
University of Arkansas
Christian Brothers High School