Evan Lackland
Hoboken,NJ
Summary
Seasoned media professional with a proven track record of success in fast-paced environments. I have a well-rounded skillset which blends a strategic & data-driven approach, excellent leadership skills, and a vast knowledge of the media landscape, which comes from my experience planning and executing across a variety of channels including display, social, audio, programmatic, lead gen and print. I am a forward thinker who is not afraid to challenge the status quo, and always welcome new challenges.
Overview
6
6
years of professional experience
Work History
Associate Director, Investment
EightBar Collective
08.2023 - Current
- Stood up new custom content investment team to meet clients evolving media strategy. Developed playbooks, ways of working, best practices and performance benchmarks for custom content investment.
- Regularly oversaw the delivery of strategic, cross-channel media plans which maximize value while effectively reaching client goals.
- Successfully balanced client expectations, partner relationships, and team bandwidth in a fast-paced, everchanging environment.
- Played pivotal role in media transformation workflows, pitching and developing new and more agile ways of working between agency and client.
- Acted as a cross channel investment lead for rollout of several IBM media campaigns, Including Let's Create and watsonx.
- Managed a team of ~10 junior staff, cultivating a working environment which promotes growth and collaboration.
- Developed and updated training materials for the Direct Investment team
- Key contributor in transitioning project-management platforms.
Manager, Direct Investment
EightBar Collective
05.2022 - 08.2023
- Provided cover-to-cover management of all digital campaigns.
- Constructed detailed & performance-driven recommendations to meet client goals.
- Managed partner relationships as the primary POC for ~20 publishers.
- Analyzed campaign performance data, centralized findings and presented to clients on a monthly basis.
- Managed a team of 4 junior staff, guiding through day-to-day campaign management, internal projects, client deliverables, etc.
Client Delivery Manager
Kepler Group
07.2021 - 05.2022
Senior Associate, Direct Investment
EightBar Collective
12.2019 - 06.2021
Associate, Direct Investment
EightBar Collective
11.2018 - 12.2019
Education
Bachelor of Arts - Psychology With A Minor in Economics
Lafayette College
Easton, PA05.2018
Skills
- Strong attention to detail with an analytical approach
- Thrives in fast-paced environments
- Self-starter who's motivated to learn
- Strong written & verbal communication skills
- Influential & empathetic leader
- Microsoft Suite, including advanced understanding of Excel
- Mediaocean: expertise in Prisma, Lumina and Print Buy Toolkit
Interpersonal
Technical
- Proficient in Facebook, Google Ads & Yahoo
- GCM and Sizmek adservers
- DoubleVerify
- Mondaycom & Trello Project management
- Tableau analytics
- Google Ads
- Facebook Ads Manager
Certifications
Personal Interests
- Traveling & Outdoors
- New York Sports
- Movies & TV
- Cheese-based Hors d’Oeuvres
Timeline
Associate Director, Investment
EightBar Collective
08.2023 - Current
Manager, Direct Investment
EightBar Collective
05.2022 - 08.2023
Client Delivery Manager
Kepler Group
07.2021 - 05.2022
Senior Associate, Direct Investment
EightBar Collective
12.2019 - 06.2021
Associate, Direct Investment
EightBar Collective
11.2018 - 12.2019
Bachelor of Arts - Psychology With A Minor in Economics
Lafayette College
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