Alexa Bertola
Overview
12
12
years of professional experience
Work History
Communications Specialist
Padre Dam Municipal Water District
Santee
09.2023 - Current
- Develop and produce timely, transparent and proactive communications that enhance the image of Padre Dam among customers and employees, in the community, with other agencies, the water and wastewater industries, elected officials and the media.
- Website and social media management including designing and producing all web-based communications.
- Develop, implement and manage outreach strategy for the East County AWP construction.
- Prepare the District's Annual Report and Water Quality Report.
- Manage the District's special events and media/community tours.
- Frequently interact with state and local leaders, staff from all departments, officials from other entities, media organizations and the public.
- Implement the District's brand strategy ensuring all communications reflect Padre Dam's values and community standards.
- Prepare promotional materials and written materials including press releases.
- Develop and host the District's first-ever podcast.
Public Information Officer
Caltrans District 5
San Luis Obispo, CA
06.2022 - 08.2023
- Field inquiries (phone, email, in person) from the public acting as a liaison to citizens, community groups, and elected officials.
- Media spokesperson (respond to reporter questions and inquiries on camera).
- Author press releases and speeches.
- Plan and execute events (groundbreaking, ribbon cutting, media availability).
- Create content and manage district's social media platforms contributing to the significant growth of Twitter and Instagram accounts.
- Contribute stories to newsletter.
- Film, write, and edit informational videos covering events.
- Create flyers for public outreach.
- Give presentations to various local organizations.
- Lead best practices training for staff.
- Represent Caltrans at various events/meetings.
- Prepare reports for Council of Governments meetings.
- Emergency response during storm and fire-related events.
Multimedia Journalist
KSBY-TV
San Luis Obispo, CA
06.2016 - 04.2022
- Presented live reports during the evening newscasts (Monday-Friday).
- Conducted interviews often times with elected and appointed officials.
- Developed and maintained positive working relationships.
- Cultivated stories by researching and gathering information.
- Created content for social media.
- Website management and creation (KSBY.com).
- Filmed and edited video.
- Wrote scripts and articles.
- Carried out assignments with minimal supervision and direction.
- Trained employees.
- Covered national news stories including the largest wildfires in the state, debris flows, among other breaking news events.
- Met all deadlines in a fast-paced environment.
- Nominated for an Emmy award for 2020 Avila Fire coverage, Golden Mike winner.
Multimedia Journalist
KGPE-TV/KSEE-TV
Fresno, CA
04.2019 - 08.2019
- Wrote scripts.
- Posted daily to social media platforms.
- Contributed articles to website daily (yourcentralvalley.com).
- Presented live news reports to thousands of viewers each night.
- Filmed and edited video.
Multimedia Journalist/Weekend Anchor
KIEM-TV
Eureka , CA
03.2015 - 06.2016
- Contributed articles and website management (kiem-tv.com).
- Wrote scripts.
- Created content for social media.
- Presented accurate and timely news reports on TV.
- Anchored the weekend newscasts.
Associate Producer
KFMB-TV
San Diego, CA
07.2014 - 03.2015
- Wrote stories for the #1 rated/Emmy award winning newscasts.
- Fielded phone calls.
- Assigned field crews to breaking news.
News Producer
KUSI-TV
San Diego , CA
10.2012 - 07.2014
- Wrote stories for newscasts.
- Created/ran Instagram account.
- Produced morning newscasts selecting all content and order of stories in the show.
- Selected video and graphics for stories.
- Cultivated production ideas and assignments for field reporters.
Education
Bachelor of Arts - Journalism with minor in Global Cultures
UC Irvine
Irvine06.2012
Skills
- Information Dissemination
- Customer Service
- Website Management and Creation
- Social Media Management
- Writing
- Public/Media Relations
- Video Editing
- Camera Operation
- Public Speaking and Presentations
- Associated Press Style Writing
- Mass Communications
- Special Events
- Compilation of Various Reports
- Participation in Internal and External Meetings
References
Dan Dow, San Luis Obispo County District Attorney
Email: ddow@co.slo.ca.us Phone: 805-703-3187
Dan Falat, State Parks San Luis Obispo Coast District Superintendent
Email: dan.falat@parks.ca.gov Phone: 805-712-4800
Jorge Garcia, Pismo Beach City Manager
Email: jgarcia@pismobeach.org Phone: 714-353-4000
Ty Lewis, Paso Robles City Manager
Email: CityManager@prcity.com Phone: 805-237-3888
Colin Jones, Caltrans District 5 Clean California Outreach Coordinator
Email: Colin.Jones@dot.ca.gov Phone: 805-440-7098
Jim Shivers, Caltrans District 5 Public/Legislative Affairs Manager
Email: Jim.Shivers@dot.ca.gov Phone: 805-748-1170
Kevin Drabinski, Caltrans District 5 Public Information Officer
Email: Kevin.Drabinski@dot.ca.gov Phone: 805-748-1858
Timeline
Communications Specialist
Padre Dam Municipal Water District
09.2023 - Current
Public Information Officer
Caltrans District 5
06.2022 - 08.2023
Multimedia Journalist
KGPE-TV/KSEE-TV
04.2019 - 08.2019
Multimedia Journalist
KSBY-TV
06.2016 - 04.2022
Multimedia Journalist/Weekend Anchor
KIEM-TV
03.2015 - 06.2016
Associate Producer
KFMB-TV
07.2014 - 03.2015
News Producer
KUSI-TV
10.2012 - 07.2014
Bachelor of Arts - Journalism with minor in Global Cultures
UC Irvine
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