Alexa Cutalo
Rubies
www.linkedin.com/in/alexajcutalo,NY
2
years of professional experience
Product Development professional with cross-functional experience in Sales and Operations. Skilled at navigating the entire product lifecycle, from concept and commercialization to retail launch, by fostering collaboration across teams and aligning products with customer and business objectives.
Work History
National Sales and Operations
1 Year 4 Months- Leading the Pet Category for the National Sales Team, managing strategy and execution across key retailers including Petco, PetSmart, and Chewy, driving nearly $1M in annual pet sales and 45.7% year-over-year growth.
- Manage relationships with 50+ independent retail accounts across the U.S. overseeing sales planning, assortment management, and customer service.
- Support business development and seasonal programs for major retailers including Target, BJ's, Staples, Costco, and Fashion Nova.
- Present customized line reviews and sales strategies directly to buyers, contributing to the placement of products in hundreds of retail locations nationwide.
- Oversee end-to-end sales operations, managing 100+ purchase orders annually, including pricing updates, inventory planning, EDI coordination, item setup, and order execution.
- Coordinate cross-functional teams across Sales, Product Development, Licensing, Design, Operations, and Supply Chain to ensure on-time launches and retailer readiness.
- Manage product timelines, ensuring timely delivery and resolving escalations with domestic and international partners.
- Analyze sales trends and inventory performance to identify growth opportunities and optimize product assortments.
Licensing & Product Developement
8 Months- Assisted in line planning, assortment strategy, and the development of 73 new products for the 2025 product line, partnering with design, sourcing, sales, and operations teams to manage the product lifecycle from concept through final production samples.
- Managed licensor approvals for 20+ global entertainment partners, including Warner Bros., Disney, Mattel, NBCUniversal, and Paramount, ensuring brand compliance, timely asset submissions, and adherence to critical development timelines.
- Oversaw the end-to-end approval process across multiple product categories, coordinating artwork, packaging, product samples, and marketing assets while maintaining strong relationships with licensors and internal stakeholders.
- Served as a key liaison between licensors, factories, and cross-functional teams to drive product commercialization, resolve approval feedback, and ensure on-time execution of product launches.
- Supported the development and launch of licensed consumer products by tracking timelines, managing sample reviews, and facilitating communication across domestic and international partners.
- Conducted competitive research and market analysis to identify trends, product opportunities, and white space within licensed categories, informing future line planning and assortment decisions.
- Managed multiple concurrent projects and product calendars, ensuring milestones, approvals, and deliverables were completed on schedule in a fast-paced environment.
- Helped execute major industry trade shows, supporting pre-show strategy, product assortment planning, booth merchandising, and on-site brand representation to strengthen customer relationships and showcase new product lines.
Education
Bachelor of Science in Business Administration (AACSB) - Marketing
- Major: Marketing with a concentration in Marketing Management
- Honors: Magna Cum Laude
- GPA: 3.8
Skills
Microsoft Office
Organization
Adaptability
Strong Communication
Attention to Detail
Product Development
End-to-End Project Management
ERP Systems (Sage)
PLM Software
Cross-Functional Coordination
National Account Management
Sales Presentations
Timeline
National Sales and Operations
Rubies
03.2025 - CurrentRead More
Licensing & Product Developement
Rubies
07.2024 - 03.2025Read More
Quinnipiac University School of Business, Quinnipiac University
Bachelor of Science in Business Administration (AACSB) from Marketing
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