Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
Generic

Shelby Rhyne

Plano,TX

Summary

Media strategy and operations professional with over 10 years of experience across national, regional, and local markets. Proven success in developing integrated media plans, optimizing campaigns across broadcast, digital, and OTT, and driving measurable results. Skilled in cross-functional collaboration, audience insights, and executive-level presentations. Continuously recognized for exceeding revenue targets, improving workflows, and aligning media strategies with business goals.

Overview

15
15
years of professional experience

Work History

National Sales Manager | National Account Executive

TEGNA Media
Dallas, Texas
02.2024 - Current
  • Lead national media pricing strategy and sales execution across multiple markets, achieving 100%+ of revenue goals quarterly.
  • Develop integrated campaigns across broadcast, digital, and OTT platforms to align with client objectives and KPIs.
  • Collaborate with stakeholders and agencies to ensure inventory, pricing, and strategy optimization.
  • Present performance reports and insights to leadership, driving future campaign optimizations.

Regional Account Executive | National Account Manager

TEGNA Media
Dallas, Texas
10.2014 - 02.2024
  • Managed a multimillion-dollar portfolio across FOX, CBS, NBC, and ABC consistently exceeding annual goals.
  • Increased revenue from key accounts by $100K+ per quarter through data-driven media planning and upselling.
  • Resolved $30K+ in quarterly preemptions, ensuring revenue protection and client satisfaction.
  • Created integrated cross-platform plans leveraging sports (NFL, Superbowl, NCAA) and digital extensions.

Local Account Manager

KTXD-47
Dallas, Texas
10.2013 - 10.2014
  • Designed custom media packages and marketing materials supporting programming launches and promotions.
  • Analyzed market data (Rentrak) to optimize campaign performance.
  • Executed campaigns using OSI media software.

Local Account Manager

CBS 19 | KYTX, MYTX, KCEB, OYTX
Tyler, TX
04.2011 - 10.2013
  • Executed campaigns for local advertisers, increasing retention and renewals.
  • Created presentations and newsletters to support client engagement.
  • Maintained sales orders and programming data across four stations.

Events Sales Manager

Image Hospitality – The Courtyard by Marriott
Tyler
05.2010 - 04.2011
  • Prospected, sold, and executed corporate and social events, driving repeat business.
  • Built strong community relationships to expand client base.

Education

BBA - Marketing

Texas State University

Associates - Business Administration

Tyler Junior College

Skills

  • Integrated Media Planning & Buying
  • Tier 1, 2, and 3 Automotive Marketing Knowledge
  • Campaign Optimization & KPI Measurement
  • Audience Insights & Market Research
  • Cross-Functional Collaboration & Communication
  • National, Regional, & Local Media Strategy
  • Contract Negotiation & Account Management
  • Digital & Linear Media
  • Strong presentation and storytelling skills
  • Microsoft Office

Accomplishments

  • Phi Theta Kappa Honor Society
  • Dean’s List

Timeline

National Sales Manager | National Account Executive

TEGNA Media
02.2024 - Current

Regional Account Executive | National Account Manager

TEGNA Media
10.2014 - 02.2024

Local Account Manager

KTXD-47
10.2013 - 10.2014

Local Account Manager

CBS 19 | KYTX, MYTX, KCEB, OYTX
04.2011 - 10.2013

Events Sales Manager

Image Hospitality – The Courtyard by Marriott
05.2010 - 04.2011

BBA - Marketing

Texas State University

Associates - Business Administration

Tyler Junior College

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