Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

ALEXA POLLARA

Los Angeles,CA

Overview

4
4
years of professional experience
1
1
Certification

Work History

Strategist, Business Solutions

Horizon Media
Los Angeles, CA
10.2025 - Current
  • Plan and manage comprehensive media budgets across tactics, optimizing allocation and client spend
  • Develop and maintain detailed media plans aligned with client objectives and timelines
  • Serve as primary client liaison, coordinating with external partners to ensure seamless campaign execution
  • Lead and mentor Assistant Strategist, delegating tasks and conducting quality reviews across all deliverables
  • Deliver strategic insights through competitive analysis and market research to inform campaign strategy

Assistant Strategist, Business Solutions

Horizon Media
06.2024 - 10.2025
  • Executed integrated media campaigns across OOH, broadcast, print, and digital channels
  • Facilitated cross-functional collaboration between internal teams and external vendors to ensure efficient campaign workflow
  • Coordinated campaign trafficking, monitoring, and optimization to maintain performance standards
  • Managed billing reconciliation processes, ensuring accurate and timely client invoicing

Client Relations, Marketing Associate

Santini Shipping Services
Los Angeles, CA
01.2022 - 03.2024
  • Designed and executed targeted email marketing campaigns that increased client engagement and supported new business development
  • Maintained and updated website content to ensure brand consistency and improve user experience
  • Collaborated directly with CEO to develop marketing strategies aligned with overall business objectives and growth targets

Education

Bachelor of Science - Strategic Communication, Business Administration

University of Colorado, Boulder
Boulder, CO
05.2023

Bachelor of Arts - Communications and Journalism

Colorado State University
Fort Collins, CO
05.2020

Skills

  • Microsoft Office (Excel, Word, PowerPoint, Outlook)
  • Google Workspace
  • MediaTools Guideline Planning
  • SBMS
  • ZoPro
  • Adobe Creative Suite
  • Brand strategy
  • Creative thinking
  • Client relationship management
  • Campaign management

Certification

  • The 4As: Agency Fundamentals - 2024
  • The Trade Desk: Data-Driven Planning - 2022
  • The Trade Desk: Marketing Foundations - 2022

Languages

English

Timeline

Strategist, Business Solutions

Horizon Media
10.2025 - Current

Assistant Strategist, Business Solutions

Horizon Media
06.2024 - 10.2025

Client Relations, Marketing Associate

Santini Shipping Services
01.2022 - 03.2024

Bachelor of Arts - Communications and Journalism

Colorado State University

Bachelor of Science - Strategic Communication, Business Administration

University of Colorado, Boulder
ALEXA POLLARA