ALEXA POLLARA
Los Angeles,CA
Overview
4
4
years of professional experience
1
1
Certification
Work History
Strategist, Business Solutions
Horizon Media
10.2025 - Current
- Plan and manage comprehensive media budgets across tactics, optimizing allocation and client spend
- Develop and maintain detailed media plans aligned with client objectives and timelines
- Serve as primary client liaison, coordinating with external partners to ensure seamless campaign execution
- Lead and mentor Assistant Strategist, delegating tasks and conducting quality reviews across all deliverables
- Deliver strategic insights through competitive analysis and market research to inform campaign strategy
Assistant Strategist, Business Solutions
Horizon Media
06.2024 - 10.2025
- Executed integrated media campaigns across OOH, broadcast, print, and digital channels
- Facilitated cross-functional collaboration between internal teams and external vendors to ensure efficient campaign workflow
- Coordinated campaign trafficking, monitoring, and optimization to maintain performance standards
- Managed billing reconciliation processes, ensuring accurate and timely client invoicing
Client Relations, Marketing Associate
Santini Shipping Services
01.2022 - 03.2024
- Designed and executed targeted email marketing campaigns that increased client engagement and supported new business development
- Maintained and updated website content to ensure brand consistency and improve user experience
- Collaborated directly with CEO to develop marketing strategies aligned with overall business objectives and growth targets
Education
Bachelor of Science - Strategic Communication, Business Administration
University of Colorado, Boulder
Boulder, CO05.2023
Bachelor of Arts - Communications and Journalism
Colorado State University
Fort Collins, CO05.2020
Skills
- Microsoft Office (Excel, Word, PowerPoint, Outlook)
- Google Workspace
- MediaTools Guideline Planning
- SBMS
- ZoPro
- Adobe Creative Suite
- Brand strategy
- Creative thinking
- Client relationship management
- Campaign management
Certification
- The 4As: Agency Fundamentals - 2024
- The Trade Desk: Data-Driven Planning - 2022
- The Trade Desk: Marketing Foundations - 2022
Languages
English
Timeline
Strategist, Business Solutions
Horizon Media
10.2025 - Current
Assistant Strategist, Business Solutions
Horizon Media
06.2024 - 10.2025
Client Relations, Marketing Associate
Santini Shipping Services
01.2022 - 03.2024
Bachelor of Arts - Communications and Journalism
Colorado State University
Bachelor of Science - Strategic Communication, Business Administration
University of Colorado, Boulder