Alexander Cole
Depew,NY
Summary
Dynamic leader with extensive experience in operations oversight and staff supervision, notably at Catalyst Fitness, YMCA Buffalo Niagara, The Biggest Loser Resort Niagara and Orangetheory Fitness. Excelled in enhancing club growth and team development, demonstrating a 50-hour management commitment alongside coaching. Skilled in customer relations and strength training technique, achieving significant improvements in customer retention and satisfaction.
Energetic Group Fitness Instructor adept in assessing individual fitness needs while providing instruction in a group atmosphere. Strong knowledge of anatomy, fitness technique and muscle recovery to prevent injury and promote success.
*Ability to travel as needed and/or relocate
*
Overview
14
14
years of professional experience
Work History
Fitness Coach
Orangetheory Fitness
03.2026 - Current
- Led high-energy group fitness classes using heart-rate-based training protocols and structured workout blocks.
- Coached members through exercise modifications, ensuring safe form and individualized intensity adjustments.
- Monitored participant effort levels and provided real-time cues to maintain training-zone targets.
- Demonstrated movements clearly, reinforcing proper technique across floor work, rowing, and treadmill intervals.
- Assisted Sales Staff in successful closing of intro that inquired about Orangetheory
General Manager
Catalyst Fitness
06.2019 - Current
- Maintained smooth fitness facility operations across French Road, Broadway, and West Seneca locations.
- Delivered staffing, training, scheduling, and team-building support while driving sales activity for personal training, memberships, and shake bar offerings.
- Achieved sustained club growth contributions through management leadership over a 4 year period, 50+ hour work weeks, and ongoing coaching of 18+ group fitness classes each week.
Wellness Instructor
Labor Management Health Care Fund
06.2019 - Current
- Freelance Wellness and Fitness Presenter working to provide balanced employee health and wellness classes offered by various employers such as: ECMC, Rath Building, Erie County Social Services and Tonawanda PD in addition to major school districts in the area.
Senior Wellness Director
YMCA Buffalo Niagara
12.2024 - 09.2026
- Oversaw all group exercise programs and instructors spanning 6 branch locations as well as overseeing a fitness floor staff and programming at the largest branch
- Monitored and evaluated wellness and fitness program performance to determine value and quality
- Provided team training to enhance job performance and overall work ethic
- Developed inclusive wellness initiatives that improved participation across diverse age groups and ability levels.
- Grew Personal Training Revenue by 57% over a 9 month period
Group Fitness Coordinator
The Fit Stop Fitness Center
04.2013 - 06.2018
- Lead multiple group fitness formats including: Zumba, TRX, Bodypump, Les Mills RPM, Bodycombat and Gravity training sessions.
- During my time, I also served as head of program and instructor development
Wellness Trainer and Instructor
The Biggest Loser Resort
01.2015 - 01.2018
- Facilitated exercise programming for guests and wellness groups such as Wounded Warrior Project, Higher Ground, Leadership Buffalo and Labor Management Healthcare Fund..
- Facilitated wellness and motivational workshops in addition to corporate teambuilding and trust exercises to improve overall morale of corporations and teams.
- Supervised outdoor and aquatic activities when programming was not held.
Assistant Store Manager
Dollar General
01.2015 - 06.2017
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Education
High School Diploma -
Pioneer Central High School
Arcade, NY06-2013
Skills
- Operations Oversight
- Quality Management
- Schedule Management
- Staff Supervision
- Customer Relationship Management
- Customer Retention
- Project Management
- Customer Relations
- Recruitment
- Multi-Department Team Leadership
- Staff Training
- Team training and development
- Class Instruction
- Personalized Instruction
- Class coordination
- CPR training
- Strength training technique
Timeline
Fitness Coach
Orangetheory Fitness
03.2026 - Current
Senior Wellness Director
YMCA Buffalo Niagara
12.2024 - 09.2026
General Manager
Catalyst Fitness
06.2019 - Current
Wellness Instructor
Labor Management Health Care Fund
06.2019 - Current
Wellness Trainer and Instructor
The Biggest Loser Resort
01.2015 - 01.2018
Assistant Store Manager
Dollar General
01.2015 - 06.2017
Group Fitness Coordinator
The Fit Stop Fitness Center
04.2013 - 06.2018
High School Diploma -
Pioneer Central High School