ALEXANDER DORTENZIO

• Managed and optimized DSP account portfolio across Magnite platforms, achieving [X]% increase in buyer performance and [X]% growth in revenue
• Acted as the primary point of contact for operational inquiries, both internally and externally, resolving issues efficiently to maintain high client satisfaction
• Identified, pitched, and executed client growth opportunities, resulting in [X] new partnerships and increased media spend
• Collaborated closely with sales teams to assess client strategies and revenue growth prospects, providing valuable insights to drive business success
• Worked cross-functionally with Sales, Supply, and Media Planning teams to ensure the seamless delivery of campaigns and meet client objectives
• Fostered strong relationships with DSP stakeholders, driving product utilization and providing training on Magnite products and capabilities
• Partnered with Magnite agency/brand team to optimize their buying through a given DSP, leading to improved campaign performance and client satisfaction
• Led cross-functional initiatives to implement new processes, resulting in increased efficiency and collaboration among teams.
• Provided extensive support in sales, technical and business areas to key accounts.

• Managed and executed on $107m of Programmatic Guaranteed campaigns. Collaborated with Sales and Planning team to reduce underpacing revenue, mitigate makegood liability, and ensure campaigns delivered budgets in full.
• Spearheaded client communication for entire post sales process, including reviewing creative assets and tags for feasibility on Hulu ad platform, setting up programmatic guaranteed deals in Hulu’s propriety ad server and SSP partner, ensuring campaigns launched on time, updating clients on pacing and guaranteeing campaigns delivered to goal.
• Understood the complex programmatic operations at Hulu and lead troubleshooting investigations into performance, creative, and technical issues to mitigate campaigns delays. Troubleshooting took place in Hulu’s ad server, our SSP partner, with clients directly and DSP partners. Documented and shared repeated troubleshooting issues with wider Programmatic team. Investigated discrepancies between multiple platforms in programmatic ecosystem and escalated advanced technical issues to appropriate team.
• Lead onboarding and mentoring of new hires both internally and externally. Trained colleagues on Hulu Ad Server, Magnite SSP, troubleshooting steps and order workflow. Created and maintained training documents and best practices. Lead internal programmatic training sessions to new team members in wider Ad Ops org.
• Built out Hulu’s first political offering for programmatic video and managed the entire political business for 2020 election cycle. Worked closely with political sales team and direct side to dial in process for creative approval of political ads, targeting capabilities, and payment terms.

Managed and executed on $8m of Managed Service campaigns, which achieved an average of 45% profit margin in 2019. Implemented first- and third-party audience data, conducted performance analysis, and optimized campaigns for numerous KPIs, including completion rate, viewability, ROAS, brand lift and in-demo delivery.

» Comfortable communicating and managing key strategic clients. Work directly with clients’ executive team to construct novel customer solutions utilizing Unruly supply and technology.

» Identified as key resource to collaborate with top strategic clients utilizing Unruly’s platform. Responsible for troubleshooting, optimizing and scaling private marketplace deals for media buyers valued at $6m in net revenue.

» Assumed leadership position within my team to train and mentor new campaign managers for managed service and private marketplace deals.

» Pioneered Unruly’s first ever CTV/OTT campaign. Set up programmatic deals with publishers, created a standardized system for implementing VAST tags for CTV media and lead an exploratory committee to establish best practices and business case study to educate programmatic buyers on CTV/OTT media.

» Operations lead for Social Display format roll out. Collaborated with various business units internally to establish operational workflow and best practices from campaign launch through payment. Responsible for bringing Social Display from initial concept to go to market product offering.