RONALD BOOSE
Marietta,GA
Summary
Strategic client partner with 15+ years of experience driving revenue growth and long-term partnerships across programmatic, digital, and performance marketing environments. Proven track record of owning enterprise and mid-market client portfolios, building consultative relationships with senior marketers, and translating business objectives into full-funnel media strategies. Deep expertise in programmatic advertising, audience targeting, CTV, video, paid search, and data-driven measurement. Recognized for strong account planning, pipeline management, and ability to uncover upsell and cross-sell opportunities that drive incremental growth.
Strong background in managing key client accounts and fostering lasting business relationships. Adept at developing strategic plans that drive revenue growth and client satisfaction. Demonstrated expertise in utilizing negotiation skills and communication proficiency to exceed client expectations.
Results-driven account management professional prepared for next challenging role. Proven track record in cultivating client relationships and driving successful project outcomes. Known for strong collaboration skills and delivering consistent, impactful results. Highly skilled in strategic planning and client communication, with reliable and adaptable approach to changing business needs.
Overview
15
15
years of professional experience
Work History
Senior Account Manager (Programmatic Client Partner)
Q1Media
Atlanta
11.2024 - Current
- Own and grow a portfolio of mid-market and enterprise clients, serving as the strategic programmatic partner across full-funnel digital media initiatives.
- Own the growth of assigned accounts by building and managing a robust pipeline of renewals, expansions, and net-new opportunities.
- Act as a consultative partner to senior marketers, aligning Q1Media’s programmatic, CTV, display, video, native, and audience targeting solutions to business objectives.
- Translate complex marketing challenges into actionable platform strategies using performance data, audience insights, and attribution metrics.
- Identify and execute upsell and cross-sell opportunities across channels, consistently driving incremental revenue and account growth.
- Lead account planning, forecasting, and quarterly business reviews (QBRs) for assigned portfolio.
- Partner cross-functionally with new business AEs, solutions engineers, ad operations, and product teams to ensure seamless client experience and high-performing campaigns.
- Serve as subject matter expert on programmatic, CTV, and emerging ad tech trends, sharing insights internally and with clients.
- Represent the voice of the customer internally, influencing product enhancements, platform capabilities, and campaign strategy.
Digital Marketing Consultant
LocaliQ (USA TODAY Network)
Atlanta
06.2022 - 11.2024
- Owned and expanded a portfolio of strategic accounts, acting as lead digital consultant for performance-driven and programmatic marketing initiatives.
- Managed full lifecycle client relationships including onboarding, campaign strategy, optimization, renewals, and expansion.
- Built deep consultative partnerships with senior decision-makers, aligning media strategies to lead generation, brand growth, and revenue goals.
- Developed omnichannel media plans across programmatic display, paid search, social, and video.
- Led account planning, forecasting, and pipeline management for assigned territory.
- Identified growth opportunities through data-driven insights and performance analysis.
- Partnered with internal campaign, creative, and operations teams to deliver consistent performance and client satisfaction.
- Delivered executive-level reporting and strategic insights via QBRs and performance reviews.
Senior Digital Sales Executive / Programmatic Account Manager
Vivial Media
Greater Atlanta Area
06.2019 - 06.2022
- Managed and grew a book of business focused on SMB and mid-market clients through programmatic and performance-driven digital marketing solutions.
- Owned client relationships across the full sales and post-sale lifecycle, including strategy development, campaign execution, optimization, and renewals.
- Consistently exceeded my budget by 30% month to month
- Partnered with internal campaign managers and ad operations teams to deliver consistent performance and client satisfaction.
- Led pipeline management, forecasting, and territory planning while exceeding revenue goals.
- Delivered executive presentations to CMOs and business owners showcasing data-driven results and optimization insights.
- Mentored new team members on consultative selling and digital strategy.
Regional Digital Sales Director
FreshLime
Greater Atlanta Area
05.2018 - 05.2019
- Led regional growth strategy and account expansion for a SaaS-based digital marketing platform.
- Built and scaled a regional digital sales program supporting over 30 consultants.
- Owned key strategic accounts and developed cross-sell programs across reputation management, local search, and paid media.
- Acted as digital marketing subject matter expert for internal sales teams and enterprise partners.
- Drove consistent new business growth through consultative discovery and solution selling.
Digital Sales Executive
YP Marketing Solutions
Greater Atlanta Area
04.2015 - 04.2018
- Managed a portfolio of SMB clients, delivering programmatic display, search, and social campaigns.
- Built referral-based pipeline and consistently exceeded quota through account expansion and renewals.
- Consistently exceeded my monthly budget by 25%
Multi-Media Marketing Consultant
CBS Corporation
Atlanta, GA
02.2012 - 05.2015
- Delivered cross-channel marketing strategies including digital, radio, and social for regional brands.
- Increased digital market share by 26% and grew annual billing by 22% through strategic account development.
Marketing Consultant
LivingSocial
Marietta, GA
02.2011 - Current
- Launched and scaled Cobb County market, becoming fastest-growing territory nationally.
- Built long-term merchant partnerships and exceeded monthly acquisition goals.
Skills
- Programmatic Account Management
- Client Growth & Renewals
- Strategic Account Planning & Forecasting
- DSP & Omnichannel Media Strategy
- Audience Targeting & Measurement
- CTV, Display, Native, Video, Paid Search
- Cross-Functional Collaboration (Sales, Solutions, Product)
Websites
Timeline
Senior Account Manager (Programmatic Client Partner)
Q1Media
11.2024 - Current
Digital Marketing Consultant
LocaliQ (USA TODAY Network)
06.2022 - 11.2024
Senior Digital Sales Executive / Programmatic Account Manager
Vivial Media
06.2019 - 06.2022
Regional Digital Sales Director
FreshLime
05.2018 - 05.2019
Digital Sales Executive
YP Marketing Solutions
04.2015 - 04.2018
Multi-Media Marketing Consultant
CBS Corporation
02.2012 - 05.2015
Marketing Consultant
LivingSocial
02.2011 - Current