Alexander Franklin
Summary
Enthusiastic and ambitious golf instructor with expertise in tournament golf from junior to high-level professional. Experience creating and delivering instructional programs, delivering customer service, and supporting operations. Committed to teaching all aspects of the game, with emphasis on technical proficiency of the golf swing and understanding movement patterns. Track record of success in attracting, retaining, and showing improvement from students over the long term.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Director of Instruction
Bay Club Stonetree
Novato, CA
11.2017 - Current
- Increased instruction revenue by upwards of 25%
- Implemented Bay Club Academy, powered by Troon
- Worked with Global Director of Instruction at Troon to tailor instructional programs
- Created online interactive clinics during COVID stay at home orders
- Conducted equipment-specific clinics regarding swing instruction and club fitting
- Worked with all levels of golfer, from beginner to PGA Tour pro
- Utilized Trackman both in golf instruction and club ftting
- Callaway Staff Professional since 2017
Professional Golfer
web.com tour
01.2016 - 08.2017
- Played on web.com Tour/Mackenzie Tour from 2015-2017
- Taylormade Tour Staff Member
Sales Associate/Club Fitter
The Golf Mart
San Rafael, CA
01.2017 - 03.2017
- Worked directly with customers in sales and club fitting
- Provided customer service to clientele
- Collaborated with equipment representatives on sales and promotion
- Developed product knowledge across various brands
Education
Psychology -
Oregon State University
Corvallis, OR06-2015
Skills
- Golf Instruction
- Club Fitting
- Customer Service
- Competitive Tournament Golf
Certification
- PGA Level 1 Associate
References
- Tim Mahoney, Troon Golf, tmahoney@troon.com, (602) 549-5954
- David Fink, The Bay Clubs, finklestein808@yahoo.com, (808) 398-0790
- Adam Betts, The Bay Clubs, (415) 827-3822
- Martin Trainer, PGA Tour, mtrainer@gmail.com, (650) 646-8646
Timeline
Director of Instruction
Bay Club Stonetree
11.2017 - Current
Sales Associate/Club Fitter
The Golf Mart
01.2017 - 03.2017
Professional Golfer
web.com tour
01.2016 - 08.2017
Psychology -
Oregon State University
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