Alexander Gornowicz

Columbia,SC

Summary

Advertising student skilled in market research, brand strategy, and customer service excellence. Experienced in developing target personas and executing surveys and focus groups, contributing to data-driven marketing solutions. Known for fostering collaborative environments while ensuring high-quality customer experiences.

Overview

years of professional experience

Work History

Under Armor Mock Rebrand

02.2026 - 04.2026

Learned the ins and outs of market research to provide an accurate assessment of the needs of the brand.
Created target personas for the rebrand's target audience and how to market to them effectively.
Utilized websites such as IBIS World and similar sites to create our secondary research on the brand and the athleticwear industry.
Created our own primary research utilizing consumer surveys, focus groups, and in-depth interviews, alongside social listening utilizing programs like Quid to see first-hand brand perception and satisfaction.

Host / Expo

J’s Corner Restaurant

06.2024 - 07.2025

Delivered exceptional customer service, fostering a welcoming dining atmosphere.
Managed reservations, seating flow, and table assignments to optimize guest satisfaction and staff efficiency.
Coordinated communication between front-of-house and kitchen staff for timely, accurate order fulfillment.
Monitored ticket times, prioritized tasks, and upheld service quality during peak periods.
Resolved guest concerns professionally while ensuring a positive dining experience.

Shift Lead

Tropical Smoothie

07.2023 - 08.2024

Led daily store operations during busy lunch and closing shifts.
Provided detail-oriented customer service while resolving customer concerns professionally.
Trained and supported team members to maintain quality, efficiency, and service standards.
Delegated responsibilities and managed workflow in a fast-paced environment.
Completed closing procedures accurately to support efficient opening operations.

Education

Bachelor of Arts - Advertising

University of South Carolina

Columbia, SC

05-2027

Skills

Marketing & Research:

Brand Strategy
Market Research (IBISWorld, Mintel, MRI-Simmons)
Target Persona Development
Social Media Listening/Analytics
Focus Groups
Survey Design and Distribution
Consumer Interviews

Creative & Communication:

Copywriting

Design and Layout
Public Speaking
AI Prompting

Software:

Adobe Acrobat, Indesign, and Photoshop
Microsoft home proficiency
VurveyLabs
Quid
Perplexity AI

Accomplishments

Dean's list 2022-2023 and 2025-2026

Affiliations

Ad Club

Timeline