Alexander Winkis
Philadelphia,PA
Summary
Detail-oriented communications professional with 5+ years of experience generating original, successful strategies for individuals, organizations, and brands. Skilled in advertising, branding and marketing. Trained in media planning and campaign execution.
Overview
5
5
years of professional experience
Work History
Associate Engagement Planner
CMI Media Group
Philadelphia, PA
10.2024 - Current
- Aid in creating tactical digital media campaigns for numerous healthcare/pharmaceutical brands by partnering with various media suppliers to ensure all creative placements are impactful to the client’s target audience
- Establish strong relationships with clients and cross-functional teams to ensure alignment on market trends and enhance media performance in support of business goals
- Perform the execution, activation, and day-to-day operations of assigned campaigns, ensuring timely delivery, adherence to budgets, and meticulous attention to detail
Social Media and Marketing Assistant
Freelance
Remote
02.2021 - Current
- Assist Twitch partnered broadcasters and various social media influencers by gauging interest with company partnerships, negotiating sponsorships, research and monitor audience preferences to stay at the forefront of trends ensuring maximum effectiveness on their behalf
- Enhance live production by crafting social media posts and messages on various accounts ranging from 25k to 500k followers to boost revenue and engagement to the greatest extent across multiple platforms
- Facilitate concert and live event marketing initiatives for Live Nation by working with talent's internal teams to help ensure seamless production throughout the show
Game Night Team Associate, Group Sales
Comcast Spectacor
Philadelphia, PA
12.2023 - 09.2025
- Assisted in the planning, coordination, and management of game activations and non-gameday events for the Philadelphia Flyers, Philadelphia 76ers, and Philadelphia Wings
- Orchestrated various promotions for group sales, membership service, and premium ticketing departments including, ice times, all-inclusive packages, concourse performances, and other planned events
- Demonstrated proficiency in problem-solving, event organization, team leadership, and delivering exceptional customer service to fans and key stakeholders
Education
Bachelor of Arts - Public Relations/Advertising
The Pennsylvania State University
State College, PA05-2023
Skills
- Microsoft Office Suite
- Adobe Creative Cloud
- Google Campaign Manager
- Branding Strategy and Marketing
- Campaign Planning and Management
- Multitasking Ability
Timeline
Associate Engagement Planner
CMI Media Group
10.2024 - Current
Game Night Team Associate, Group Sales
Comcast Spectacor
12.2023 - 09.2025
Social Media and Marketing Assistant
Freelance
02.2021 - Current
Bachelor of Arts - Public Relations/Advertising
The Pennsylvania State University