Alexander Wollauz

• Responsible for overall commercial and operational performance of the business.

Key achievements:

• Transitioned the business from volume-driven sales to profit-focused revenue strategy.
• Built the company’s first RevPAR-based pricing strategy.
• Implemented executive reporting on RevPAR, pricing performance, occupancy, and revenue.
• Scaled business from one to two locations while reducing operational chaos from 10% over bookings to less than 1%
• Yearly revenue target accomplished with +9% over achievement

• Increase revenue and profits by ensuring more direct business through outbound/inbound sales activities targeting travel partners, B2B, concierge and partnering with other local experiences.
• Implement sales funnel, workflows, automation, follow up process and reporting.

Key achievements:

• Implemented new commission structure for merchandise sales with 90% profit margin for company. Outcome: 300% revenue increase in per guest merchandise sales
• Speed to client increased 95%.
• Aligned sales, operations, and pricing strategy to improve profitability and capacity utilization
• Acted as primary liaison between ownership and operational teams to execute growth strategy

• Led a commercial team of 5 SDRs and 2 Account Executives focused on new business generation.
• Coached team on discovery, objection handling, and value-based selling
• Established sales KPIs, forecasting processes, and performance tracking
• Reviewed sales calls and implemented improvements to increase conversion rates
• Collaborated with marketing and product teams to improve lead quality and pipeline performance

• Owned global sales and customer lifecycle strategy for a high-value membership platform.
• Key achievements:
• Increased client retention by 23 percentage points
• Surpassed annual revenue targets by an average of 12%
• Led CRM automation and customer journey optimization across the business
• Held full P&L responsibility for sales and service functions
• Led strategic planning with C-level leadership on growth initiatives
• Oversaw transition to remote operations during COVID while maintaining performance

• Built and led a multilingual inside sales team of 20 agents
• Developed KPIs, sales methodology, and performance management systems
• Implemented CRM automation to improve follow-up efficiency
• Led hiring, onboarding, and training for sales and service teams
• Designed sales enablement programs to increase client lifetime value

• Managed B2B sales across UK, Sweden, Norway, and Denmark
• Grew a €15M corporate portfolio by 35% above plan
• Led a team of 9 sales agents
• Developed new lead sources and business development strategies
• Reported performance and market insights to regional commercial directors

• Progressed through multiple commercial roles including:
• Telesales UK Account Manager
• Corporate Support
• Reservation Sales Agent
• Built experience in B2B sales, account management, and customer service while managing portfolios worth €1.5M+.