Summary
Overview
Work History
Education
Skills
Volunteering
Timeline
Generic

Alexandra Akerly

East Lansing,MI

Summary

Dedicated and hard-working young professional with versatile skills in marketing, advertising, and public relations. Works on 10+ client accounts as an Assistant Account Executive.

Overview

7
7
years of professional experience

Work History

Assistant Account Executive

Identity Marketing and Public Relations
2024.05 - Current

Manages diverse tasks that support and enhance 10+ client account marketing and communications strategies. Responsibilities include project management, writing and client communication, and ensuring that all deliverables meet the highest standards of quality and consistency. Actively contributes to media pitching, creative writing and copywriting, crafting compelling content for various platforms, including social media, blogs and press releases. Handles social media strategy and execution across platforms like LinkedIn, Instagram, Facebook and TikTok, developing and implementing editorial calendars to maintain a strong online presence. Daily work involves conducting market research, managing media relations and monitoring campaign performance through tools like Sprout Social and LinkedIn Analytics. Ability to balance multiple projects simultaneously and strong communication skills needed to support internal teams and client objectives effectively.

Public Relations Apprentice

Identity Marketing and Public Relations
2023.12 - 2024.05

Worked full-time across all agency accounts, including diverse client initiatives and agency needs. This position was a fast track into all things marketing and PR such as proofing letters of agreement, quarterly reports, press release drafting and distribution, market research, blog writing, social media content strategy and writing, reporting and more.

Server

The People's Kitchen
2022.06 - Current

As a server, I handle over 500 brunch customers each weekend, delivering memorable experiences that encourage repeat business. My role is crucial in up-selling and contributing to over 1 million in annual restaurant sales. I skillfully manage the flow of service during peak hours, ensuring that the atmosphere and overall experience remain exceptional.

Bartender

Jolly Pumpkin Brewery
2020.08 - 2021.08
  • Handled simultaneous customer, team and business needs while avoiding unnecessary delays or errors.
  • Organized and led 5-6 servers during dinner service, preparing drinks for up to 40 open tables at time.
  • Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers and taking inventory.
  • Followed alcohol awareness procedures for preventing excessive guest intoxication.
  • Upsold daily specials and beverage promotions to exceed daily sales goals.

Cashier

Meijer
2017.08 - 2019.01
  • Promoted customer loyalty and consistent sales by delivering fast, friendly service and knowledgeable assistance, at consistent 100% productivity levels
  • Worked flexible schedule and extra shifts to meet business needs.
  • Helped customers complete purchases, locate items and join reward programs.
  • Operated cash register for cash, check and credit card transactions with excellent accuracy levels.

Education

Bachelor of Arts - Advertising Management

Michigan State University
East Lansing, MI
05.2023

Skills

  • Project Management
  • Copywriting
  • Paid Media
  • Social Media Writing and Strategy
  • Media Pitching
  • Press Release Writing
  • Data Reporting
  • Promotional Marketing
  • Media Planning
  • WordPress
  • Sprout Social
  • Budget Planning

Volunteering

American Advertising Federation: MSU Chapter, September 2023-December 2024

Works with a motivated group of students to create a real integrated marketing campaign for a Tide, including research, strategy and creative deliverables.

Women in Advertising and Communications, January 2023-January 2024

Works with E-Board members to brainstorm solutions for improving recruitment, branding and partnerships for WAC.

Timeline

Assistant Account Executive

Identity Marketing and Public Relations
2024.05 - Current

Public Relations Apprentice

Identity Marketing and Public Relations
2023.12 - 2024.05

Server

The People's Kitchen
2022.06 - Current

Bartender

Jolly Pumpkin Brewery
2020.08 - 2021.08

Cashier

Meijer
2017.08 - 2019.01

Bachelor of Arts - Advertising Management

Michigan State University
Alexandra Akerly