Alexandra Antonopoulos
Brooklyn,NY
Summary
Results-driven senior copywriter with over 8 years crafting consumer-centric copy, developing brand identities and original taglines, email marketing campaigns, video ad scripts & more. I believe that in all things, humans and their stories come first.
Overview
11
11
years of professional experience
Work History
Senior Copywriter
Bread Loaf
New York, NY
09.2019 - Current
- Develop brand identities for international beauty and fashion brands from ideation to completion of web, print, and digital advertising projects
- Craft action-oriented e-commerce copy for weekly email retention marketing campaigns, automation flows, retention marketing campaigns, direct mail fliers, SMS, MMS & push notifications
- Create and present client-facing documents and decks to outline brand identity packages in attractive and engaging ways
- Write compelling ad copy to drive Tiktok, Facebook and Instagram traffic to client website
- Consistently increase client revenue up to 50% YOY within first year of implementing new content strategies
Writer
Hoplite Entertainment
Los Angeles, CA
08.2017 - 11.2018
- Collaborated with showrunners to develop engaging scripts for unscripted TV show Proof (Amazon, 2022)
- Developed episode topics, researched and booked guests for interviews
- Attended industry markets for international TV and film entertainment as Hoplite representative
- Interviewed prominent specialists in their industries for use in script development
- Worked as Assistant Producer to showrunners facilitating operations on set
Junior Copywriter
Boredom Therapy
New York , NY
04.2016 - 07.2018
- Refined daily content (15-20 pieces/day) provided by writers
- Enhanced reader experience using Google analytics data to strengthen daily content
- Collaborated with partnerships department to create content for Facebook partners
Editor
Get Your Fit Together
West Palm Beach, FL
03.2014 - 03.2016
- Researched topics related to helth and fitness and assigned them to appropriate writers for completion on deadline
- Wrote blog posts on health and fitness topics approved by managing editor
- Reviewed copyedited texts to ensure accuracy and consistency of style
- Developed editorial guidelines and standards to maintain quality control
- Coordinated with writers and other editors throughout the editing process
Education
Master of Arts - Arts Administration
Savannah College of Art And Design
Savannah, GA03-2013
Bachelor of Arts - Theatre
Florida Atlantic University
Boca Raton, FL12-2008
Skills
- Digital marketing knowledge
- Email Marketing
- Creative team management
- Client Relations
- Copywriting best practices
- Creative messaging
- Content Strategy
- Storytelling
Timeline
Senior Copywriter
Bread Loaf
09.2019 - Current
Writer
Hoplite Entertainment
08.2017 - 11.2018
Junior Copywriter
Boredom Therapy
04.2016 - 07.2018
Editor
Get Your Fit Together
03.2014 - 03.2016
Master of Arts - Arts Administration
Savannah College of Art And Design
Bachelor of Arts - Theatre
Florida Atlantic University