Alexandra Arevalo
McAllen,TX
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
Work History
Director of Tourism
Visit McAllen
02.2022 - Current
- Worked to drive economic impact and increase tourism in McAllen by overseeing the destination's marketing organization
- Worked on the implementation of marketing campaigns year-round that were rolled out across Texas
- Managed the international brand for the city of McAllen in Mexico including public relations and marketing campaigns
- Managed campaigns geared towards a wide variety of sectors including leisure tourists, corporate travelers, regional, international, and statewide visitors utilizing different forms of media such as digital, social, video, advertorials, radio and tv interviews,press releases, and out of home advertising
- Communicated with and reported to stakeholders on a regular basis to provide campaign statuses and the organization's performance
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Director of Sales
Visit McAllen
08.2021 - 02.2022
- Managed a team of sales reps to deliver on annual goals
- Booked regional, state, national and international conferences and events for McAllen based facilities
- Identified key sales opportunities to acquire new corporate, association and sports business
- Developed sales strategies implemented throughout organization for optimal performance
- Managed team of sales representatives, providing guidance, coaching and support.
- Coordinated key events to boost destination visibility
Convention Sales Manager
Visit McAllen
01.2020 - 08.2021
- Attended trade shows and networking events to market the destination to drive economic impact for the city of McAllen
- Acted as the destination liaison for corporate meeting planners
- Performed to meet annual sales goals as put forth by the department head
- Created sales tools in order to mitigate downturns in bookings during the Covid-19 pandemic
Event Coordinator
City of McAllen, TX
09.2018 - 12.2019
- Worked as the lead contact regarding planning and coordination of public and private events at McAllen based facilities
- Conducted business in a public facing capacity with an emphasis on customer service
- Assisted at all stages of event operations, public relations and events salesmanship
- Coordinated schedules and timelines for events
Education
Bachelor's degree - Journalism
Moody College of Communication
Skills
- Microsoft Office
- Project Management
- Bilingualism
- Microsoft Excel
- Microsoft PowerPoint
- Media Relations
- Writing
- Marketing Strategy
- Company Guidelines
- People Management
Timeline
Director of Tourism
Visit McAllen
02.2022 - Current
Director of Sales
Visit McAllen
08.2021 - 02.2022
Convention Sales Manager
Visit McAllen
01.2020 - 08.2021
Event Coordinator
City of McAllen, TX
09.2018 - 12.2019
Bachelor's degree - Journalism
Moody College of Communication
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