Alexandra Bair
Brooklyn,USA
Summary
Alex is a Senior Sales and Brand Partnerships leader with 12 years of experience building and scaling integrated, revenue-driving programs across luxury and beauty. She has a proven track record of originating and closing high-impact, culture driven partnerships across digital, experiential, and talent-led platforms. Consultative and strategic by nature, Alex partners closely with her clients to translate complex brand objectives into thoughtful, premium executions that drive measurable impact and long-term value.
Overview
13
13
years of professional experience
Work History
Brand Partnerships Senior Director
HIGHSNOBIETY
New York, NY
02.2025 - Current
- Cultivated and closed high impact and culture-first brand partnerships across custom content, influencer, experiential, collaborations and digital media within luxury and beauty categories.
- Built and scaled Highsnobiety's beauty vertical from the ground up, driving $2M+ in new business revenue in the first year and establishing partnerships with Estee Lauder, L'Oreal, Unilever, Galderma and Amorepacific.
- Owned and scaled a luxury and beauty book of business from $3M to $8M over three years, through strategic account leadership, while managing and mentoring a team of luxury sellers.
- Owned end-to-end partnership development, including proactive prospecting, pitch strategy, negotiation, closing, and renewal.
- Served as senior relationship lead for key brand and agency partners, establishing long-term partnerships and positioning Highsnobiety as a trusted, strategic and premium marketing partner within luxury and beauty.
- Led cross-functional collaboration across strategy, production, media, and editorial teams to ensure creative excellence, strategic positioning, and cohesive campaign execution across every RFP and program.
Account Director
CATCH&RELEASE
New York, NY
04.2021 - 07.2022
- Drove adoption of a pioneering content-licensing technology platform among leading global brands like Sephora, Nike, Dawn, and Lexus.
- Owned the full sales cycle from prospecting through close, advising brands and agencies on innovative, rights-forward content strategies aligned to performance and brand KPIs.
- Built and nurtured senior-level client and agency relationships, unlocking new revenue through strategic, value-driven scopes of work.
Senior Manager, Sales & Brand Partnerships
COVETEUR
New York, NY
03.2020 - 04.2021
- Delivered $2M+ in annual revenue through full-funnel, integrated partnerships spanning branded content, experiential, high impact media, social, influencer and commerce for luxury and beauty brands including Sephora, Valentino Fragrance, T3, Gucci, and Prada.
- Led the creative development and execution of multi-platform campaigns across editorial, influencer and commerce touchpoints, partnering closely with internal teams.
- Proactively cultivated brand and agency relationships to unlock new business opportunities, drive upsells, and support long-term account growth.
Brand Marketing Manager
CONDÉ NAST
New York, NY
04.2018 - 10.2018
- Supported the sales organization by developing strategic RFP responses that translated brand objectives into integrated content, experiential, social and media solutions.
- Collaborated cross-functionally with editorial, creative and media planning to bring proposals to life and support winning, revenue-driving partnerships.
Affiliate Partnerships Development Manager
WHO WHAT WEAR (CLIQUE INC)
New York, NY
04.2017 - 04.2018
- Helped launch and scale the affiliate partnerships division as one of three founding team members, developing growth strategies across fashion, beauty and home categories to drive consistent year-over-year revenue growth.
- Built data-backed pre-sale and go-to-market materials aligning brand objectives with commerce-driven and creator-led content strategies.
- Managed and optimized a portfolio of 1,000+ brand relationships, driving affiliate revenue through high-commission rates, flat-fee affiliate partnerships, and trend-led content optimization.
Marketing Intern
Harper's Bazaar Magazine
New York, New York
06.2013 - 08.2013
- Supported the sales and marketing teams in developing RFP responses and pitch materials for luxury fashion and beauty advertisers, contributing to integrated proposals across print, digital, and custom content.
- Partnered cross-functionally with editorial and creative teams to support advertiser presentations, competitive analysis, and campaign recaps, gaining early exposure to premium media sales strategy.
Education
Vogue 4 Week Course -
CONDÉ NAST COLLEGE OF FASHION AND DESIGN
London, England08.2014
Bachelor of Arts - English
KENYON COLLEGE
Gambier, Ohio05.2014
Study Abroad - Syracuse University
BAHCESEHIR UNIVERSITY
Istanbul, Turkey01.2012
High School Diploma -
DARIEN HIGH SCHOOL
Darien, CT05.2010
Skills
Luxury & Beauty Brand Partnerships
Integrated Media & Custom Solutions
Consultative Sales & Client Leadership
New Business Development
Strategic Account & Team Leadership
Go-To-Market Strategy & Brand Storytelling
Negotiation
Personal Information
Title: Brand & Culture Partnerships Leader | Strategic Thinker | Connector | Storyteller
Notable Beauty Brand Campaigns
- Estee Lauder
- MAC
- NARS
- Sulwhasoo
- Cetaphil
- Sephora
Timeline
Brand Partnerships Senior Director
HIGHSNOBIETY
02.2025 - Current
Account Director
CATCH&RELEASE
04.2021 - 07.2022
Senior Manager, Sales & Brand Partnerships
COVETEUR
03.2020 - 04.2021
Brand Marketing Manager
CONDÉ NAST
04.2018 - 10.2018
Affiliate Partnerships Development Manager
WHO WHAT WEAR (CLIQUE INC)
04.2017 - 04.2018
Marketing Intern
Harper's Bazaar Magazine
06.2013 - 08.2013
Vogue 4 Week Course -
CONDÉ NAST COLLEGE OF FASHION AND DESIGN
Bachelor of Arts - English
KENYON COLLEGE
Study Abroad - Syracuse University
BAHCESEHIR UNIVERSITY
High School Diploma -
DARIEN HIGH SCHOOL