ALEXANDRA BICCA
Washington
Summary
I am a Brazilian journalist, dynamic communications professional with expertise in developing and driving strategies to raise market awareness of products and businesses. I am also a creative contributor for innovative, integrated communications' strategies to influence target audiences. In 18 years working as a journalist, I have extensive experience in print media, focused both on national and international coverage, and in PR Business specialized in Financial Markets and Political Marketing. With good writing and teamwork skills, I have a leadership profile with proven experience in overseeing a team of journalists.
Overview
15
15
years of professional experience
Work History
Director-manager
ABB Comunicação
01.2021 - Current
- ABB Comunicação is a boutique consulting firm, providing dynamic and customized one-on-one public relations' services to our clients
- We deliver diversified strategies and value-driven initiatives that communicate our clients' needs and purposes to their target audience
- Among ABB Comunicação clients is the Brazilian mid-size bank Daycoval.
Content Consultant and Producer
Imagem Corporativa
10.2020 - 02.2023
- Press editor of the publications Scandinavian Way and Vida de Empresa, which highlight contents that showcase the PR Agency' expertise
- Development of reports about Brazilian political and regulatory scenario for clients
- Development of branded content.
- Identified gaps in client''s existing content offerings, recommending new topics and formats to attract additional audience segments.
Senior Analyst
Caravelas Consultoria
08.2019 - 12.2020
- Managed day-to-day media relations, operations, and communications' strategies for Nielsen Brazil and e-commerce department
- Supported strategies to drive media engagement.
Freelancer Correspondent for Valor Econômico in Washington, D.C.
Valor Econômico
01.2018 - 12.2018
- Covered the relationship between the Trump administration and Brazil for the daily newspaper
- Covered multilateral organizations.
Content Producer
Agência Canarinho
09.2018 - 10.2018
- Produced and wrote branded content about infrastructure initiatives organized by Fundação Dom Cabral and IABD.
Managing Coordinator
Monte Castelo Ideas
11.2009 - 12.2015
- Managed communications, journalism and public relations department focused on Political and Public Services at the PR firm
- Team member manager, participated in the creation and implementation of election campaigns
- Conducted communications surveys and media research to support strategic content
- Produced and edited journalistic material, including newsletters, press kits and online content for clients
- Led communications and client engagement strategies.
Education
Bachelor of Journalism - Journalism
Universidade Federal Do Rio Grande Do Sul (UFRGS)
Porto Alegre - Brazil12.2003
Skills
- Communication
- Leadership
- Computer Skills
- Ability to Work in a Team
- Verbal and written communication
- Team Leadership
- Fast Learner
- Effective Time Management
References
References available upon request
Languages
Portuguese
Native or Bilingual
Spanish
Full Professional
English
Professional Working
Timeline
Director-manager
ABB Comunicação
01.2021 - Current
Content Consultant and Producer
Imagem Corporativa
10.2020 - 02.2023
Senior Analyst
Caravelas Consultoria
08.2019 - 12.2020
Content Producer
Agência Canarinho
09.2018 - 10.2018
Freelancer Correspondent for Valor Econômico in Washington, D.C.
Valor Econômico
01.2018 - 12.2018
Managing Coordinator
Monte Castelo Ideas
11.2009 - 12.2015
Bachelor of Journalism - Journalism
Universidade Federal Do Rio Grande Do Sul (UFRGS)
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