Alexandra Cooper
Austin
Summary
Experienced coordinator with a deep understanding of the content creator space and a proven track record of establishing and maintaining successful partnerships. Possesses exceptional interpersonal skills, resourcefulness, and adaptability from start-up experience. Committed to driving results and building long-lasting relationships in the gaming industry.
Overview
2
2
years of professional experience
Work History
Livestreaming Event Producer
Brandfluence
06.2023 - 02.2024
Planned and oversaw all charity livestreaming events with partnered content creators.
- Researched influencer channels and viewer analytics
- Produced personalized content fundraising outlines for 200+ events per month
- Working collaboratively on a flexible schedule to ensure event success; available for immediate assistance and issue resolution, including weekends and evenings
Gaming Partnerships Manager
Pocketful Of Quarters
09.2022 - 04.2023
Procured requirements for game publication, arranged game release expectations, and coordinated marketing needs with developers. Expanded new influencer partnerships and managed content analytics for game marketing campaigns.
- Generated 400+ influencer contracts for marketing campaigns of recent game releases
- Head of quality assurance (QA) playtesting for new games
- Developed and implemented new data-centric influencer marketing strategies that minimized CPM metrics
- Networked with and onboarded new partnerships at media conventions; assisted with event management
Esports Influencer Manager
Pocketful Of Quarters
11.2021 - 09.2022
Negotiated sponsorships and onboarded new esports content creators. Trained partners on branding expectations and guidelines, and cultivated influencer relationships.
- Managed 150+ creators; supervised streamer events and sponsorships with project management tools
- Piloted university and gaming club sponsorship project
- Assisted in training new esports partnership managers
Education
Bachelor of Science - Information Science
University of Maryland - College Park
College Park, MD05.2021
Skills
- Influencer Marketing
- Project Management
- Data Analysis & Management
- Information Technology
- Social Media Content Creation
- Community Engagement
Projects & Internships
- Club Officer & Captain of Collegiate Esports Team - UMCP Gaming
- Teaching Assistant - University of Maryland, College Park
- Research Assistant - University of Maryland, College Park
- Fiscal Analysis Project Leader - Town of New Windsor, MD
- Cybersecurity Intern - Jacobs Engineering Group
- Econometrics and Economania Certifications - Brown University
- Programming Intern - SMCJB Commodities
Timeline
Livestreaming Event Producer
Brandfluence
06.2023 - 02.2024
Gaming Partnerships Manager
Pocketful Of Quarters
09.2022 - 04.2023
Esports Influencer Manager
Pocketful Of Quarters
11.2021 - 09.2022
Bachelor of Science - Information Science
University of Maryland - College Park