ALEXANDRA SEBESTYEN
New York,NY
Overview
9
9
years of professional experience
Work History
Director of Social - The Dodo
Vox Media
02.2023 - Current
- Report to VP of Social and Marketing
- Lead social strategy implementation on various platforms, optimizing social video development
- Work closely with various departments including Video, Analytics, Editorial, and Sales to devise and execute new brand series and initiatives
- Developed The Dodo's first e-commerce initiative with a new sub-brand that drives affiliate revenue through social video
Associate Director of Social - The Dodo
Vox Media
11.2021 - 02.2023
- Implemented new short-form content strategy across TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts
- Oversaw a team of Social Media Managers responsible for skill development, growth trajectory planning, and driving strategic initiatives across all platforms
- Established and maintained strong relationships with platform managers
- Grew YouTube Channel to 15 million subscribers
Social Media Manager - The Dodo
Group Nine Media
01.2021 - 11.2021
- Planned, developed, and executed social strategy across YouTube, TikTok, Twitter, and YouTube Kids
- Expanded Twitter audience by 1.3 million
- Introduced a new TikTok strategy that increased daily views by 170% within 3 months
- Grew TikTok audience to 5 million followers
- Developed YouTube Shorts strategy to reach yearly KPIs
- Managed daily insights on all platforms to inform content and strategy decisions across organic and paid programs
Social Media Strategist - The Dodo
Group Nine Media
01.2019 - 12.2020
- Managed daily insights on all platforms to inform content and strategy decisions across programs
- Maintained master calendar across all platforms - aligning with tent poles, holidays, and trends
Senior Associate - Content
WeWork
05.2018 - 12.2018
- Planned, developed, and executed social strategy and content creation across social platforms
Associate Manager, Social Content and Partnerships
Hearst Digital Media
01.2017 - 05.2018
- Developed video content and growth strategy for all brands in the Hearst Digital Media portfolio
YouTube Coordinator
Hearst Digital Media
01.2016 - 12.2016
- Managed and optimized video content and SEO for all YouTube channels in Hearst Digital Media portfolio
Education
Bachelor of Arts - Communications
The Pennsylvania State University
Erie, PA05.2015
Timeline
Director of Social - The Dodo
Vox Media
02.2023 - Current
Associate Director of Social - The Dodo
Vox Media
11.2021 - 02.2023
Social Media Manager - The Dodo
Group Nine Media
01.2021 - 11.2021
Social Media Strategist - The Dodo
Group Nine Media
01.2019 - 12.2020
Senior Associate - Content
WeWork
05.2018 - 12.2018
Associate Manager, Social Content and Partnerships
Hearst Digital Media
01.2017 - 05.2018
YouTube Coordinator
Hearst Digital Media
01.2016 - 12.2016
Bachelor of Arts - Communications
The Pennsylvania State University