Alexandrea Moraga
Marketing Manager
Tucson,AZ
Summary
With a background in analytics, sales, and marketing/PR, I combine data-driven insights with strategic relationship-building and creative campaigns to drive growth and enhance brand visibility. My experience spans from interpreting market trends and consumer behavior to developing impactful marketing strategies and fostering community engagement, showcasing a versatile skill set ideal for dynamic business environments.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Marketing/PR Manager
Project Dignity
04.2023 - 05.2024
- Managed all aspects of social media, crafted engaging campaigns for game updates, and monitored analytics to drive user engagement and growth for Project Dignity.
- Developed strategic partnerships with aligned businesses and led community building efforts, enhancing brand visibility and fostering a vibrant player community.
- Handled PR efforts, including press releases and media relations, to maintain a positive brand image and expand the game's reach in the crypto and gaming sectors.
Account Executive
Redgate Software
03.2020 - 04.2023
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Distributed marketing materials to existing and prospective clients to promote products and services.
Fraud Analyst
Pinkerton / Dell
02.2019 - 02.2020
- Collaborated with external investigative teams to mitigate brand impersonation Managed customer facing threat and incident mitigation response and data feedback Communication with clients, superiors, and outside investigative sources
- Conducted research and tactical analysis of findings in fraud, ethics, compliance, and brand impersonation Victim and witness management Analyzed and mitigated external fraud threats.
Education
Bachelor of Arts - Philosophy
University of Texas
Austin, TX 01.2015 - 05.2018
Skills
Data analysis, Microsoft Suite, Google Suite, Power BI, SalesForce
Service, Brand Management, Witness Management, Excellent communication and time management
Interests : Python , JavaScript, OSINT, HUMINT , Social Engineering, Machine Learning, AI
Timeline
Marketing/PR Manager
Project Dignity
04.2023 - 05.2024
Account Executive
Redgate Software
03.2020 - 04.2023
Fraud Analyst
Pinkerton / Dell
02.2019 - 02.2020
Bachelor of Arts - Philosophy
University of Texas
01.2015 - 05.2018