Alexandria Nichols
Summary
Results-driven Marketing Technologist and Analyst with a proven track record of leveraging technology to optimize marketing strategies. Adept at implementing and managing a range of marketing technologies, including CRM systems, marketing automation platforms, and analytics tools. Skilled in translating complex data into actionable insights to drive informed decision-making and enhance campaign effectiveness.
Overview
6
6
years of professional experience
Work History
Marketing Technology Associate
Siemens USA
10.2021 - Current
- Develop and implement data-driven SEO strategies using enterprise SEO tools, leveraging keyword performance, search trends, and competitive insights to optimize webpages via Adobe AEM. Continuously analyze performance metrics to improve search engine visibility, increase qualified traffic, and enhance user engagement through measurable outcomes.
- Manage paid search campaigns across platforms like Google Ads and Bing Ads, using Power BI dashboards to monitor performance, analyze traffic and spend, and guide strategic decisions. Optimize bidding, budget allocation, and targeting based on data insights to improve ROI and align with broader marketing goals.
- Oversee and optimize Siemens USA's internal and external data analytics systems—such as Adobe Analytics, Analytics Unlocked, and Sprinklr—to generate actionable performance insights and drive improvements for US website pages.
- Lead the implementation of campaign structures using campaign coding tools and content automation systems.
- Establish Key Performance Indicators for communication initiatives that span different functions and platforms.
- Provide expert guidance on integrating innovative marketing technologies into Siemens USA's operations, while spearheading the seamless incorporation of new marketing technology platforms into the existing infrastructure.
Associate Marketing Analyst
Epsilon
07.2019 - 10.2021
- Analyzed marketing KPIs monthly using data queries to evaluate the effectiveness of marketing strategies, identify emerging trends, and highlight potential concerns.
- Implemented campaign automation by creating and overseeing campaigns in Eloqua and effectively managing engagements to advance lead-generation efforts in Salesforce.
- Contributed to quarterly and annual business reviews, producing executive-level marketing performance reports that included in-depth analysis to inform budget and program decision-making.
- Collaborated with internal marketing teams, providing guidance and analytical support throughout the entire program lifecycle, from initial brainstorming to post-launch evaluation.
- Acted as the primary point of contact for Marketing performance tools users, addressing inquiries and resolving issues.
- Developed and maintained marketing dashboards that offered insights and visual representations of channel performance compared to KPIs, projections, and historical data.
- Investigated data sources such as Salesforce, Eloqua, and InsightSquared, and leveraged existing dashboards to define, quantify, and fulfill ad hoc requests that support the broader Marketing organization.
Education
Master of Science - Marketing Research And Analytics
Texas Tech University
Lubbock, TXBachelor of Science - Marketing
Loyola University of Chicago
Chicago, ILSkills
- Data Analysis
- SEO Copywriting
- Salesforce
- Adobe Analytics
- Adobe AEM
- Tableau
- Eloqua
- Google Analytics
- Sprinklr
- JIRA
- Microsoft Office Suite
- Power BI
Timeline
Marketing Technology Associate
Siemens USA
10.2021 - Current
Associate Marketing Analyst
Epsilon
07.2019 - 10.2021
Master of Science - Marketing Research And Analytics
Texas Tech University
Bachelor of Science - Marketing
Loyola University of Chicago
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