Results-driven senior living professional with a strong background in sales leadership, customer experience, and relationship-based growth. Proven ability to build trust with prospective residents and families, collaborate across departments, and drive census through on-site sales, outreach, and community partnerships. Known for professionalism, organization, and a people-first approach to senior living sales.
Overview
7
7
years of professional experience
Work History
Sales Director
Rigden Farm Senior Living
Fort Collins, CO
03.2023 - Current
Lead and manage the sales department to drive consistent census growth through tours, follow-up, and relationship-driven sales strategies.
Conduct personalized community tours for prospective residents and families across multiple levels of care.
Develop and maintain strong referral relationships with community partners, healthcare providers, and local organizations.
Collaborate with Executive Director, Marketing, and Life Enrichment teams to align sales efforts with community culture and programming.
Coordinate and support on-site marketing events, outreach activities, and resident-focused programming to increase visibility and engagement.
Guide prospects through the decision-making process with empathy, professionalism, and clear communication.
Manager
Abeille Bridal
Loveland, CO
06.2022 - 03.2025
Managed all aspects of sales operations, including staff leadership, scheduling, training, and performance coaching.
Drove revenue growth through personalized sales strategies and exceptional customer experience.
Planned and executed promotional events and client experiences to increase foot traffic and conversions.
Oversaw booking, inventory, ordering, and daily business operations.
Built lasting customer relationships resulting in repeat business and referrals.
Stylist
David’s Bridal
Fort Collins, CO
03.2019 - 06.2022
Delivered high-touch, consultative sales experiences in a fast-paced retail environment.
Recognized with Circle of Excellence for achieving over $100,000 in annual sales for two consecutive years.
Conducted individual and group appointments, guiding clients through emotionally significant purchasing decisions.
Consistently exceeded sales goals through relationship-building and needs-based selling.
Education
High School Diploma -
Chaparral High School
Parker, CO
Communications (Spanish specialization)
Colorado State University
Fort Collins, CO
Skills
Senior living sales & census growth
Relationship-based selling
Community outreach & partnerships
Tours, follow-up, and conversion
Team leadership & staff coaching
Event marketing & on-site promotions
Excellent interpersonal and communication skills
Conversational Spanish
Microsoft Office (Word, Excel, PowerPoint, Outlook)