PETER GODESCHALK
Sherman Oaks,CA
Summary
Sales and marketing leader with deep senior living experience supporting occupancy growth, qualified lead generation, and successful community openings. Known for developing local partnerships, running tours and outreach events, and moving prospects through a responsive, relationship-driven sales process from first contact to move-in.
Overview
10
10
years of professional experience
Work History
Sales Director
Ativo Senior Living
Santa Clarita, California
08.2026 - Current
- Executed sales strategy for Ativo senior living community to drive move-ins and maximize occupancy.
- Facilitated lead generation through referral sources, tours, and targeted community outreach.
- Built relationships with hospitals, physicians, and senior care partners.
- Maintained prospect records in CRM systems and followed follow-up schedules.
- Coordinated marketing events and resident engagement activities to enhance community presence and foster resident relationships.
- Reviewed market trends and adjusted pricing and sales messaging.
- Built relationships with customers and industry professionals to support long-term business growth.
Sales Director
ATIVO SENIOR LIVING
07.2022 - 07.2026
- Supported launch of Albuquerque community and earned promotion to Sales Director for Ativo Santa Clarita to assist with opening new senior living community in Southern California.
- Helped lead sales and marketing efforts for Ativo Senior Living to support occupancy growth and community awareness across independent living, assisted living, and memory care.
- Developed and carried out local sales and marketing plans to build awareness, qualify leads, schedule tours, secure deposits, and support move-ins.
- Built relationships with healthcare professionals, senior living referral organizations, local businesses, community leaders, and strategic partners to expand referral networks.
- Guided prospective residents and families through senior living decision process from initial inquiry and discovery through tours, reservations, and move-in.
- Partnered with executive leadership and operations teams to deliver coordinated and welcoming experience for prospective residents and families.
- Represented Ativo at community events and professional networking functions while increasing awareness and strengthening referral relationships.
- Created personalized follow-up plans to maintain prospect engagement and support movement through sales process.
- Established Ativo presence in Santa Clarita through local partnerships, outreach initiatives, and community engagement events that increased brand awareness.
Director of Sales
AMARAN SENIOR LIVING managed by Ativo
Albuquerque, New Mexico
02.2020 - 07.2022
- Supported sales and marketing efforts for senior living community through lead generation, prospect development, tours, follow-up, and occupancy growth.
- Built relationships with families, healthcare professionals, referral partners, and community organizations to create steady stream of prospective residents.
- Managed multiple prospects and sales opportunities at once while keeping communication consistent and personal.
- Worked with executive and operational leadership to create positive experience from first inquiry through move-in.
- Led personal tours and consultations, helping families review senior living options and choose right community lifestyle and level of care.
- Guided families through difficult transitions by providing clear information, prompt responses, and personalized support.
- Coordinated community events, networking activities, educational presentations, and outreach programs to increase visibility and engagement.
- Represented community across local market and built long-term professional relationships that supported referrals and community awareness.
Director of Sales & Marketing
SPECTRUM SENIOR RETIREMENT
06.2016 - 02.2020
- Devised strategies to enhance community awareness, generate leads, schedule tours, and convert prospects into residents.
- Directed sales, marketing outreach, and relationship-building efforts for senior living community.
- Managed sales follow-up to nurture prospect relationships and guide them throughout the decision process.
- Led tours and presentations for prospective residents and families, highlighting lifestyle, services, amenities, and available care levels.
- Developed referral ties with healthcare professionals, senior service organizations, businesses, and community partners.
- Coordinated community events and networking opportunities to increase engagement and outreach effectiveness.
- Partnered with executive and operations leadership to support occupancy goals and provide consistent resident and family experience.
- Represented the community at professional and community events across the local market.
Education
Otis College of Art and Design
Los Angeles, CAUniversity of California, Berkeley
Berkeley, CASkills
- Senior living sales expertise
- Independent and assisted living
- Memory care solutions
- Occupancy growth strategies
- Sales pipeline management
- Lead generation
- Lead generation and conversion
- Community outreach initiatives
- Referral development strategies
- Healthcare relationships
- Tours and presentations
- Inquiry-to-move-in process
- Sales trend analysis
- Marketing and business development
- Marketing strategies
- Community partnerships development
- New community launches
- Community development strategies
- CRM management
- Market analysis
- Prospect engagement
- Prospect follow-up
- Customer experience enhancement
- Family and resident relations
- Resident experience enhancement
- Community outreach
- Prospect engagement
Personal Information
Title: Senior Living Sales & Marketing Director
Timeline
Sales Director
Ativo Senior Living
08.2026 - Current
Sales Director
ATIVO SENIOR LIVING
07.2022 - 07.2026
Director of Sales
AMARAN SENIOR LIVING managed by Ativo
02.2020 - 07.2022
Director of Sales & Marketing
SPECTRUM SENIOR RETIREMENT
06.2016 - 02.2020
Otis College of Art and Design
University of California, Berkeley