Ricardo Rodriguez
Lakeport,CA
Summary
Dynamic sales professional dedicated to excellence, with a proven track record of delivering impactful results. Extensive experience in crafting and implementing sales strategies that align with overarching business objectives. Recognized for cultivating a collaborative team environment and adeptly navigating dynamic market conditions. Expertise in client relationship management and strategic planning enhances the ability to drive growth and exceed targets.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sales Director
West Lake Auto Center
Lakeport, CA
08.2021 - Current
- Developed and executed strategic sales plans to drive revenue growth
- Led, mentored, and held accountable a high-performing sales team to exceed established targets
- Assisted in setting annual and quarterly sales targets. Supported monitoring of key performance indicators. Aided in implementing strategies for performance improvement.
- Optimized CRM systems to improve lead tracking, reporting accuracy, and sales efficiency
- Built and maintained key customer relationships to increase retention, upsell opportunities, and long-term profitability
- Collaborated cross-functionally with marketing and operations to align sales initiatives with company objectives
- Identified new market opportunities and implemented strategies to increase competitive positioning
Administrative Assistant/Receptionist
County of Lake
Lakeport, CA
03.2021 - 08.2021
- Served as first point of contact for the Public Works Department, providing professional and courteous assistance to Lake County residents, contractors, and internal staff.
- Managed front desk operations for a department overseeing 20 budget units and five divisions, ensuring accurate routing of inquiries, permits, and documentation.
- Processed mitigation fee payments, permits, and official documents while maintaining organized records and supporting interdepartmental coordination.
- Handled high-volume phone calls, emails, and in-person inquiries with efficiency and attention to detail.
- Supported administrative functions across multiple divisions, contributing to consistent, high-level public service delivery.
Branch Manager
ENTERPRISE RENT A CAR
Lakeport, CA
09.2010 - 02.2021
- Led daily branch operations for a high-volume car rental location, ensuring efficient workflow and service standards
- Recruited, trained, and onboarded new hires to drive performance and consistency across the team
- Provided ongoing coaching and development to staff, equipping them with tools and resources to manage daily operations effectively
- Supervised team performance, delegated responsibilities, and maintained accountability for operational goals
- Resolved escalated customer concerns with professionalism, improving customer satisfaction and retention
- Ensured compliance with company policies, safety standards, and operational procedures
- Monitored branch productivity, inventory availability, and overall service quality
Dispatcher/Customer Service
Dollar thrifty rent a car
Los Angeles, CA
02.2009 - 11.2010
- Delivered exceptional customer service by greeting clients professionally, addressing inquiries, and managing rental and return processes efficiently
- Consistently met or exceeded sales targets by promoting optional products, insurance packages, and vehicle upgrades
- Processed rental agreements, payments, and documentation accurately while maintaining compliance with company policies
- Maintained detailed and organized records to ensure accuracy in contracts, billing, and reporting
- Monitored fleet availability and coordinated vehicle inspections to maximize utilization and readiness
- Ensured vehicles met cleanliness and safety standards prior to rental
- Resolved customer concerns related to vehicle issues, accidents, and reservation changes with professionalism and urgency
- Collaborated with team members to streamline operations and reduce customer wait times
Education
Business Management - College
Cerritos College
Cerritos, CA08-2009
High school or equivalent - undefined
Santa Fe High School
Santa Fe Springs, CA01-2006
Skills
- Coaching and guidance
- Sales team oversight
- Effective communication
- Management Experience
- Training & development
- Fluent in English and Spanish
- Effective sales negotiation
- Supervising Experience
- Effective time management
- Rapport and relationship building
- Senior leadership
- Sales team training and leadership
- Client relationship management
Certification
- Occupational license - Sales
Timeline
Sales Director
West Lake Auto Center
08.2021 - Current
Administrative Assistant/Receptionist
County of Lake
03.2021 - 08.2021
Branch Manager
ENTERPRISE RENT A CAR
09.2010 - 02.2021
Dispatcher/Customer Service
Dollar thrifty rent a car
02.2009 - 11.2010
High school or equivalent - undefined
Santa Fe High School
Business Management - College
Cerritos College