DeAnn Hanson
Kansas City
Summary
Dynamic Director of Sales and Marketing with over 20 years of progressive leadership experience in senior living communities, including independent living, assisted living, and memory care. Proven success in driving occupancy growth and enhancing revenue performance through innovative community rebranding and strategic public relations initiatives. Committed to serving older adults by integrating sales excellence with a foundation of faith-based values, integrity, and purpose. Expertise in fostering meaningful relationships that elevate community engagement and enhance overall resident satisfaction.
Overview
36
36
years of professional experience
Work History
Director of Sales and Marketing
Kingswood Senior Living Center
Kansas City, MO
02.2022 - 12.2025
- Increased total occupancy by 8% within seven months through targeted outreach, event-driven marketing, and strategic lead development
- Generated $8+ million in revenue over 3.5 years through consultative senior living sales
- Led a successful community rebranding following bankruptcy, restoring trust, improving market positioning, and strengthening brand identity
- Planned and executed on-site special events, prospect tours, and community presentations to drive immediate and future sales
- Developed and monitored short- and long-term sales goals, consistently meeting or exceeding budgetary projections
- Cultivated referral partnerships with healthcare providers, community organizations, and local resources
- Supervised and mentored a marketing team including a Move-In Coordinator, two Sales Counselors, and an AL/Memory Care Marketing Specialist
- 2023 Greystone Marketing Director of the Year
- 2023 Greystone Sales Team of the Year
Senior Living Consultant
John Knox Village
Lee’s Summit, MO
04.2018 - 10.2021
- Consulted with prospective residents and families to assess needs and present independent living options and admission requirements by giving community tours and follow-up meetings
- Generated $11+ million in entry fee sales, consistently exceeding sales goals
- Maintained accurate inquiry files using CRM systems in compliance with established procedures
- Represented the community at outreach visits, speaking engagements, and networking events
Director of Life Enrichment
Village Shalom
Overland Park, KS
02.2017 - 03.2018
- Oversaw Transportation, Programs, Spirituality, Salon, Concierge, and Volunteer departments
- Managed a multi-million-dollar budget, including capital equipment and operational procurement
- Implemented initiatives that doubled trained volunteers within three months
- Collaborated with developers and architects on major campus expansion projects including memory care, independent living, and campus redevelopment
Move-In Coordinator
09.2014 - 05.2017
- Developed and managed the Moving Assistance Program for all new independent living residents
- Coordinated with realtors, estate sale companies, movers, and downsizers to ensure seamless transitions
- Maximized revenue and resident satisfaction by efficiently managing move-in timelines
- Served as liaison between Sales/Marketing and Operations/Renovations during unit renovations and new construction
- Maintained direct communication with all new depositors and move-ins
Spa & Wellness Assistant
01.2013 - 01.2015
- Developed and taught fitness classes for residents and community members
- Designed wellness programs to improve overall health and quality of life
Director of Administration (Interim)
Village Assisted Living
01.2014 - 06.2014
- Served as Interim Administrator overseeing daily operations of a 120-bed assisted living facility and two 25-bed memory care units
- Managed resident care, staffing, budgeting, and regulatory compliance
- Partnered with architects and operations teams to develop a new 25-bed memory care unit, including licensure application
- Designed staffing models to support expansion and operational efficiency
- Developed capital budget requests to modernize facilities and meet evolving market demands
- Set standards for quality assurance, financial management, and regulatory compliance
Administrator
Valley View Residential Care
01.1990 - 01.2001
- Opened and licensed a new 90-unit assisted living facility, overseeing hiring, policy development, and construction
- Directed daily operations including resident care, staffing, dietary services, maintenance, and family relations
- Ensured compliance with state and federal regulations, OSHA, and CCAC standards, achieving successful annual inspections
- Managed a $2.7 million annual budget, consistently exceeding census and revenue expectations
- Led multiple facility expansions with strong financial performance and high resident satisfaction
Education
Master of Gerontology -
University of Central Oklahoma
Edmond, OKBachelor of Science - Business Administration, Business Education
Oklahoma State University
Stillwater, OKSkills
- Leadership in senior living marketing
- Life plan community management
- Occupancy optimization
- Senior housing sales expertise
- Community engagement
- Client engagement strategies
- Market analysis & strategic marketing plans
- CRM & inquiry management
- Team leadership & performance reporting
- Budgeting & financial oversight
- Pricing strategy
Timeline
Director of Sales and Marketing
Kingswood Senior Living Center
02.2022 - 12.2025
Senior Living Consultant
John Knox Village
04.2018 - 10.2021
Director of Life Enrichment
Village Shalom
02.2017 - 03.2018
Move-In Coordinator
09.2014 - 05.2017
Director of Administration (Interim)
Village Assisted Living
01.2014 - 06.2014
Spa & Wellness Assistant
01.2013 - 01.2015
Administrator
Valley View Residential Care
01.1990 - 01.2001
Bachelor of Science - Business Administration, Business Education
Oklahoma State University
Master of Gerontology -
University of Central Oklahoma