TINA M. BARBER
Troy,MI
Summary
Healthcare and senior living professional with experience in sales, admissions, resident relations, and community operations. Coordinates tours, manages move-ins, builds referral relationships, and supports families and staff with clear communication, problem-solving, and dependable leadership during administrator absences.
Overview
21
21
years of professional experience
Work History
Director of Sales and Marketing
Assisted Living and Memory Care (will give further details upon interview)
, MI
01.2026 - Current
- Lead sales and marketing efforts for the senior living community, developing strategies to generate qualified leads, increase tours, and support successful resident move-ins.
- Manage leads from initial inquiry through follow-up, application, and move-in while maintaining strong communication with families and referral partners.
- Developed marketing content, community outreach initiatives, and relationship-building strategies to increase community awareness and strengthen referral network.
- Built and maintained relationships with referral agencies, senior living advisors, healthcare professionals, and community partners to generate new opportunities.
- Coordinate and conduct tours with prospective residents and families, identify their needs, explain community services, and guide families through the decision-making process.
- Work closely with executive leadership and community staff to coordinate move-ins and ensure residents and families receive a smooth transition into the community.
- Supported community operations and resident needs through effective communication with families, problem-solving, scheduling, and coordination to enhance resident experience.
- Collaborate with caregivers and other departments to ensure prospective and current residents' needs and expectations are communicated effectively.
- Serve as a key leadership presence in the community and assume additional responsibilities when the administrator is not present.
Lead Admissions Representative
MICHIGAN BARBER SCHOOL
Detroit, MI
10.2016 - 06.2019
- Acted as primary contact for prospective students, delivering accurate information and exceptional customer service during admissions process.
- Guided prospective students through applications, admissions requirements, enrollment procedures, and program selection.
- Processed applications with a 98% quality score, reviewing submissions for accuracy, completeness, and eligibility.
- Conducted preliminary background checks and verified applicant eligibility in accordance with federal and state requirements.
- Cultivated strong relationships with prospective students to facilitate enrollment and achieve enrollment goals.
- Maintained confidential student records and handled sensitive information with professionalism and discretion.
- Compiled reports and reviewed enrollment documentation to ensure compliance and support daily admissions operations.
Medical Technician / Certified Nursing Assistant
FOX RUN
Novi, MI
11.2005 - 01.2016
- Provided direct care to residents in acute and long-term care settings while protecting their safety, dignity, comfort, and emotional well-being.
- Monitored and documented vital signs, resident conditions, medications, and care activities according to facility standards.
- Assisted residents with daily living activities, ensuring dignity and promoting independence in hygiene, mobility, nutrition, and personal care.
- Maintained accurate medical records and adhered to infection-control and safety procedures to safeguard resident health.
- Collaborated with healthcare team, including nurses, physicians, therapists, and families, to enhance comprehensive resident care.
- Recognized by leadership for professionalism, reliability, and consistently strong performance.
Education
Bachelor of Arts - Communication Studies
Oakland University
Rochester, MI03-2025
MBA - Still in Progress
Oakland University
Skills
- Senior Living Operations
- Community Leadership
- Resident & Family Relations
- Admissions
- Sales & Marketing
- Move-In Coordination
- Referral Development
- Strategic Outreach
- Business Development
- Staff & Team Collaboration
- Customer Service
- Confidential Records
- Scheduling & Calendar Management
- Microsoft Office
- Written & Verbal Communication
- Problem Solving
Personal Information
Title: DIRECTOR OF SALES AND MARKETING | SENIOR LIVING OPERATIONS & LEADERSHIP
Timeline
Director of Sales and Marketing
Assisted Living and Memory Care (will give further details upon interview)
01.2026 - Current
Lead Admissions Representative
MICHIGAN BARBER SCHOOL
10.2016 - 06.2019
Medical Technician / Certified Nursing Assistant
FOX RUN
11.2005 - 01.2016
Bachelor of Arts - Communication Studies
Oakland University
MBA - Still in Progress
Oakland University