Alexandru-Ica Albu

Managing the daily operations of our 2 brands which includes but not limited to:

• PPC: create and optimize ads for growth or profit on Amazon, Walmart and Etsy, with an average combined budget of $10k+ per month.
• SEO: keyword, product and competitor research with different tools such as Junglescout and Helium10. Optimize listings for keywords and user experience.
• Profit/Loss reporting with Seller Board, MyRealProfit, and other tools such as Helium10 and Junglescout.
• Product Sourcing: I've researched and found suppliers online on Alibaba and other sites, as well as offline by attending trade fairs (Canton Fair, Anuga, Madrid Organic Trade Fair). I have formed relationships with different suppliers in China and in Sri Lanka and I am constantly expanding my supplier list.
• Listing Creation: I created and optimized product listings, A+ and Premium A+, in English, Spanish, German, French and Italian.
• Expansion: I have expanded our brand BlauKe across different marketplaces and countries. In the US we're selling on Amazon, Walmart, Etsy, Bed Bath and Beyond, Belk, Newegg, Michaels, Mercari, Sears, Kohls, Shein, and on our Shopify site. In the EU, our brand BlauKe is selling on all Amazon EU countries and on Etsy EU. I have also registered with other EU marketplaces such as Cdiscount, Fnac, Kaufland, Home24, Allegro, Emag, with the goal to list our products there in 2024. In the UK, we're selling our second, smaller brand, Jarganic. This is an organic foodstuffs brand, selling coconut oil, sugar, and flour.
• Created SOPs for Virtual Assistants.
• Built our Shopify website in the US (blauke.com).
• I researched and found pre-Amazon, storage warehouses more cost-effective than the warehouses on Google's first pages (in the US, UK and DE), and even cheaper than the newly reduced storage rates of Amazon STAR and Flexport.
• I formed relationships with inspection agencies in China and now I perform full inspections on all our shipments. This has reduced our returns and increased positive reviews.
• I formed relationships with some of the most affordable forwarders and improved shipping costs.

I manage marketing, sales, and admin operations. Among my duties are:

- Website development

- Paid advertising on Google

- Sales and marketing.

- Accounting and Legal