Alexi Smith
Lawrenceville,GA
Summary
Accomplished professional specializing in aligning client objectives with strategic data analysis to enhance digital brand visibility. Expertise in content creation and storytelling, coupled with a track record of developing ROI-driven business plans, supports effective communication and social media management. Successfully executed cross-platform campaigns that boosted brand recognition and fostered customer loyalty, drawing inspiration from a background as a competitive athlete.
Overview
7
7
years of professional experience
Work History
Senior Social Media Specialist
AVIDA
San Francisco, California
11.2023 - Current
- Crafted compelling content for Instagram, Facebook, TikTok, LinkedIn, X, and YouTube.
- Developed and executed cross-platform social media campaigns to boost audience engagement.
- Established connections with online communities, enhancing customer loyalty and engagement.
- Conducted competitor analysis to identify market opportunities and inform strategic growth initiatives.
- Collaborated with design teams to create engaging visual content for campaigns.
Strategic Account Manager
Hibu
Duluth, GA
10.2021 - 09.2023
- Formulated creative content strategies based on trend analysis and customer preferences, aligning initiatives with market demand
- Optimized audience interaction by curating educational, promotional, entertaining, and community-driven content, increasing engagement
- Designed targeted content calendar plans for product launches and seasonal initiatives, enhancing marketing effectiveness.
- Enhanced publishing efficiency by organizing digital assets and content libraries systematically
- Trained and mentored junior staff on best practices in account management and social media strategies
Research Intern
Georgia Legal Services Program
Lawrenceville, GA
09.2019 - 09.2021
- Managed multiple research assignments simultaneously, ensuring timely delivery of results.
- Utilized critical thinking to analyze complex problems and deliver strategic insights.
- Created audience-specific written materials that improved clarity and engagement.
- Handled sensitive client information with utmost professionalism, safeguarding confidentiality and trust.
- Developed surveys and questionnaires for data collection purposes.
Education
Bachelor of Arts - Editing, Writing And Media
Florida State University
Tallahassee, FL12-2018
Skills
- Social media analytics
- Content strategy
- Platform expertise
- Meta Business Suite
- Hootsuite
- Sprout Social
- Canva
- CapCut
- ChatGPT & AI content tools
- Sales strategies
- New Business Development
- Creative problem-solving
- Microsoft Office
- Company branding
Accomplishments
- Exceeded annual media sales target by 125%
- Top Performer Award for New Business at AVIDA
- Swimming Olympic Trail Qualifier 2016 representing Florida State
Timeline
Senior Social Media Specialist
AVIDA
11.2023 - Current
Strategic Account Manager
Hibu
10.2021 - 09.2023
Research Intern
Georgia Legal Services Program
09.2019 - 09.2021
Bachelor of Arts - Editing, Writing And Media
Florida State University