Alexis Brown
Fort Lauderdale
Summary
Dynamic and results-driven marketing and public relations professional with a proven track record of driving brand awareness, cultivating relationships, and generating new growth opportunities. Skilled in identifying market trends, crafting compelling pitches, and executing successful events. Passionate about leveraging industry knowledge to drive growth and establish long-term client relationships within the media and events sectors.
Overview
3
3
years of professional experience
Work History
Senior Public Relations & Marketing Coordinator
The Ritz-Carlton Hotel Company
12.2024 - Current
- Worked for three properties, including The Ritz-Carlton Key Biscayne, Coconut Grove, and Fort Lauderdale.
- Created and designed marketing quarter powerpoint presentations to present key performance metrics, campaign results, and strategic initiatives to management.
- Developed and implemented strategic initiatives to drive sales and increase bookings for the hotel properties and outlets.
- Collaborated with designers to create digital and print brochures, ensuring alignment with brand guidelines and marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Facebook and Instagram.
- Assisted in creating and launching events for property initiatives.
- Oversaw content shoots to enhance property and outlet visibility, ensuring effective exposure for events and initiatives.
- Assisted in corporate photoshoots to produce high-quality website imagery, contributing to the brand's visual identity and online presence.
- Assisted in the creation of marketing collateral for use across outlets, events, and initiatives, ensuring consistency with brand messaging and visual standards.
- Determined and organized media guest itineraries
Marketing Coordinator
The Ritz-Carlton Hotel Company
05.2024 - 12.2024
- Worked for three properties, including The Ritz-Carlton Key Biscayne, Coconut Grove, and Fort Lauderdale.
- Developed visually engaging marketing materials to support launches, initiatives, and new promotions.
- Assisted in the setup, coordination, and execution of photoshoots and video shoots.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with external agencies and designers on logo creations and collateral, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Facebook and Instagram.
- Assisted in reviewing and distributing press coverage to team members, ensuring timely communication of relevant media mentions and updates.
- Sent out media alerts to properties, providing detailed itineraries for media guests to ensure smooth and organized visits.
Clubhouse Server
Mizner Country Club
05.2023 - 08.2023
- Proactively engage with members in a friendly and welcoming manner, fostering positive interactions.
- Fostered a welcoming atmosphere through engaging conversations and friendly demeanor, encouraging repeat visits from regular patrons.
- Assisted in training new servers on company policies, menu knowledge, and best practices for outstanding service.
- Facilitated smooth shift transitions by communicating effectively with team members about ongoing tasks and responsibilities.
Server
Oviinbyrd Golf Club
05.2022 - 09.2022
- Established and maintained positive relationships with members, ensuring a welcoming and attentive dining experience.
- Planned and coordinated golf tournaments, managing all logistics to ensure seamless execution and a positive experience for members.
- Collaborated with team members during busy shifts for efficient workflow and excellent member experiences.
Education
Bachelor of Arts - Media, Information, & Technoculture
Western University
London, Ontario05-2024
Skills
- Teamwork and Collaboration
- Detail-Oriented
- Critical Thinking
- Resilience & Persistence
- Interpersonal Skills
- Proficient in Microsoft Office Suite
- The Ritz-Carlton Five Star Nominee for 3rd Quarter 2024
- The Ritz-Carlton Five Star Nominee for 4th Quarter 2024
Timeline
Senior Public Relations & Marketing Coordinator
The Ritz-Carlton Hotel Company
12.2024 - Current
Marketing Coordinator
The Ritz-Carlton Hotel Company
05.2024 - 12.2024
Clubhouse Server
Mizner Country Club
05.2023 - 08.2023
Server
Oviinbyrd Golf Club
05.2022 - 09.2022
Bachelor of Arts - Media, Information, & Technoculture
Western University
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