Alexis D. Beal
Killeen
Summary
Detail-oriented marketing professional with extensive experience in the beauty industry, specializing in campaign execution, event coordination and influencer partnerships. Known for strong organizational skills, creativity, and a proactive approach to trend research and cross functional collaboration. Proven success in driving customer engagement and aligning events with brand values, contributing to record sales growth in fast-paced environments.
Overview
2025
2025
years of professional experience
Work History
Sales and Services Lead (Sephora Mueller Center)
Sephora
04.2023 - 10.2024
- Managed Brand Partnerships, Events and Masterclasses, increasing client engagement and brand visibility
- Demonstrated Strong Leadership, Business acumen and organizational skills
- Promote Healthy, Inclusive Work environment through diversity-focused events and initiatives, boosting team morale
- Built a high-performing team through development and training, achieving consistent results and exceeding service standards
- Operationally Savvy
Interim Sales and Services Lead (Sephora Domain)
Sephora
09.2022 - 02.2023
- Managing Ambiguity and Agility
- Building relationships with peers to recognize their strengths
- Ensured studio standards met company policies, enhancing efficiency and client satisfaction
- Enhanced beauty artist services through certifications and ongoing training to support store goals
- Supporting store success by monitoring and analyzing data, coaching team, and making good and timely decisions to take organization forward
- Supported high volume to contribute to 11 Million Dollar Goal
Sales and Services Coordinator (Sephora Arboretum)
Sephora
01.2022 - 04.2023
- Support all aspects of sales and service initiatives including paid services, events, classes, loyalty programs, cash handling and training in your store
- Developed and facilitated a D&I shade matching curriculum, fostering inclusivity across Austin market
- Effectively execute and implement all company initiatives in a timely manner
- Creating an amazing client experience through strong client focus and collaboration
- Contributing to stores sales goals, driving results, and sharing knowledge of Sephora’s policies and standards
Paid Services Coach
Sephora
- Reliable, professional, and always composed
- Go to expert for artistry and skincare advice, offering reliable support to team members and consistently enhancing client experience
- Provided mentorship and team support, fostering a collaborative and professional environment
- Known for strong artistry and skin care techniques, creating memorable, personalized client experiences
Sephora Squad
Sephora
07.2019 - 07.2021
- Selected for Sephora Squad for two consecutive years, participating in over 15 brand campaigns
- Partnered with Sephora and FOHR Marketing for authentic brand-aligned campaigns
- Represented Sephora in studio shoots, building brand credibility through authentic client and social media engagement
Beauty Advisor
Sephora
06.2018 - 01.2022
- Exceptional ability to describe and demonstrate beauty products
- A passion for client service and creating a memorable experience through teaching, inspiring and playing
- Delivered remarkable customized paid service experiences including product knowledge, applications and lessons in makeup and skincare
- Broadens knowledge of product trends within makeup, hair, skin, and fragrance and conveys knowledge to clients resulting in increased sales
- Built relationships with clients to increase likelihood of repeat business
Product Consultant
Sephora Inside of JcPenny
04.2017 - 06.2018
- Informed clients by identifying their needs and suggesting products to drive sales
- Demonstrated credibility to client through knowledge of products and beauty trends
- Accountable for excellent merchandise operations, supporting merch sets, maintenance of testers and cleanliness and hygiene standards
Curbside Customer Service Representative/ Cashier
H-E-B PLUS
08.2013 - 07.2019
- Packages, transports, and loads groceries and merchandise from the store to customer’s vehicle
- Achieves productivity standards
- Uses a digital tool to select items to complete order from store, to pack and put away customer orders in staging area, and to retrieve orders for customers
- Collect cash, check, or charge payment from customers and make change for cash transactions
- Process customer transactions of goods and services while providing superior customer service
- Answer product related questions for customers
- Weigh items, bag merchandise, and redeem food stamps and promotional coupons
Education
Central Texas College
Killeen, TXC.E. Ellison High School
Killeen, TXSkills
- Interpersonal
- Client Service
- Teaching/Mentoring
- Building Relationships
- Product Knowledge
- Artistry
- Effective Communication
- Strong work ethic
- Creative
- Reliable
Timeline
Sales and Services Lead (Sephora Mueller Center)
Sephora
04.2023 - 10.2024
Interim Sales and Services Lead (Sephora Domain)
Sephora
09.2022 - 02.2023
Sales and Services Coordinator (Sephora Arboretum)
Sephora
01.2022 - 04.2023
Sephora Squad
Sephora
07.2019 - 07.2021
Beauty Advisor
Sephora
06.2018 - 01.2022
Product Consultant
Sephora Inside of JcPenny
04.2017 - 06.2018
Curbside Customer Service Representative/ Cashier
H-E-B PLUS
08.2013 - 07.2019
C.E. Ellison High School
Paid Services Coach
Sephora
Central Texas College