Alexus Allen
Dallas,TX
Summary
Executive marketing leader with 11+ years of experience driving brand growth, audience engagement, and revenue across public sector, higher education, and media organizations. Proven track record of leading multi-channel strategies, managing seven-figure budgets, and aligning marketing initiatives with business outcomes. Known for blending data, storytelling, and cultural insight to position brands as trusted leaders while accelerating measurable growth.
Overview
11
11
years of professional experience
Work History
Public Affairs Sergeant
United States Army Reserve
Chesterfield, VA
03.2015 - Current
- Lead strategic communications and public affairs initiatives impacting 50,000+ personnel annually
- Supervise and mentor teams, strengthening leadership development and operational effectiveness
- Increased spokesperson readiness by 30% through structured media training programs
- Produced multimedia campaigns driving 30% YoY growth in engagement
- Maintained a 98% publication success rate across internal and external media
- Managed crisis communications to ensure accuracy, transparency, and public trust
Senior Digital Marketing Manager
CivicPlus
Manhattan, KS (remote)
07.2022 - 11.2025
- Directed a $1.2M annual marketing budget, optimizing spend to improve ROI and campaign efficiency
- Built and led enterprise-wide social and digital strategy, increasing engagement by 230% and impressions by 70% YoY
- Transformed social into a revenue-driving channel supporting pipeline growth across 13 SaaS products
- Grew LinkedIn audience by 65%, strengthening engagement with government decision-makers
- Established KPI frameworks that improved content performance consistency by 20% month-over-month
- Partnered with sales, product, and executive leadership to align marketing with revenue goals
PR & Social Media Manager
Likewize
Southlake, TX
07.2021 - 01.2023
- Supported global rebrand, aligning messaging across international markets
- Expanded LinkedIn presence and executive visibility through strategic content
- Secured media placements reaching 300M+ audience
- Led integrated content strategy across digital, print, and broadcast channels
Broadcast News Producer
Oregon State University
Corvallis, OR
10.2019 - 06.2021
- Developed content strategies reaching 20M+ viewers
- Leveraged analytics to refine messaging and improve audience engagement
- Strengthened media partnerships to expand reach and institutional visibility
Multimedia Journalist
WRDW News 12
North Augusta, SC
01.2018 - 10.2019
- Increased ratings by 20% through community-focused storytelling
- Produced, wrote, and edited broadcast and digital content
- Built strong audience engagement through impactful local reporting
Education
Bachelor of Science - Mass Communications, Minor in Business Administration
Virginia Commonwealth University
Richmond, VA12.2017
Skills
- Strategy & Leadership: Integrated Marketing Strategy, Brand Positioning, Go-to-Market Strategy, Budget Management ($1M), Cross-Functional Leadership, Team Development
- Digital & Performance: Demand Generation, Paid Media Strategy, Social & Content Strategy, Marketing Analytics (GA4 Certified), CRM (HubSpot, Salesforce), KPI Development
- Communications & Brand: Public Affairs, Media Relations, Executive Communications, Community Engagement, Thought Leadership, Storytelling
Timeline
Senior Digital Marketing Manager
CivicPlus
07.2022 - 11.2025
PR & Social Media Manager
Likewize
07.2021 - 01.2023
Broadcast News Producer
Oregon State University
10.2019 - 06.2021
Multimedia Journalist
WRDW News 12
01.2018 - 10.2019
Public Affairs Sergeant
United States Army Reserve
03.2015 - Current
Bachelor of Science - Mass Communications, Minor in Business Administration
Virginia Commonwealth University