Alexus Aragon
Long Beach,CA
Summary
Medical equipment sales and operations professional with strengths in forecasting, CRM management, KPI tracking, and cross-functional collaboration. Brings experience building pipelines, improving close rates, supporting marketing launches, and turning performance data into regional sales actions that improve revenue and account growth.
Overview
10
10
years of professional experience
Work History
Regional Sales Manager
InBody USA
02.2025 - Current
- Led account executives and territory managers to exceed regional targets.
- Generated new business through partnerships with fitness centers, hospitals, clinics, universities, and dermatologists.
- Revenue growth across multiple channels including medical fitness, wellness, and corporate health markets resulted from regional sales strategy across multi-state territories.
- Large capital equipment, software, and service contract deals were advanced and closed through direct management.
- Improved deal velocity and close rates through refined sales processes and KPI management.
- Increased brand penetration through collaboration with marketing on regional events, trade shows, and product launches.
- Executive reporting and regional insights were delivered through analysis of performance metrics.
- Customer lifecycle outcomes improved through cross-functional work with sales operations, customer success, and product teams.
- Ensured consistent compliance with CRM reporting standards across the region. remained consistent across region.
Capital/Business Development Manager - Los Angeles
The HydraFacial Company
Los Angeles, California
10.2021 - 01.2025
- Generated 1.2M annually in revenue by prospecting, pitching, and closing capital equipment and recurring consumable sales
- Drove new business growth by developing and managing relationships with medical spas, dermatology clinics, and plastic surgery practices
- Executed territory growth strategies to expand HydraFacial device placements, increasing account penetration by leveraging strategic relationships.
- Grew existing accounts by upselling consumables, upgrades, and treatment packages, enhancing overall client value.
- Negotiated pricing, contracts, and financing options to close deals and shorten sales cycles
- Built and managed a high-value pipeline through cold outreach, referrals, events, and trade shows
- Led in-person and virtual product demonstrations, educating providers on clinical benefits, ROI, and patient demand
- Analyzed territory performance, forecasted revenue, and reported key metrics to leadership
- Achieved sales excellence recognition for three consecutive years through consistent performance and results.
Inside Business Development Manager
The HydraFacial Company
01.2020 - 10.2021
- Built and managed a robust sales pipeline, qualifying opportunities and advancing deals through the full sales cycle
- Drove new business acquisition by prospecting and closing medical spas, dermatology practices, and aesthetic clinics via phone, email, and virtual demos
- Closed capital equipment and recurring consumable revenue through consultative selling
- Nurtured existing accounts, successfully upselling consumables, upgrades, and additional devices
- Executed follow-up strategies, reducing sales cycles and improving close rates
- Conducted virtual product demonstrations highlighting clinical outcomes, ROI, and patient demand
- Maintained product knowledge and competitive positioning in aesthetic device market, enhancing client trust and engagement
Sales Operations
HydraFacial
09.2016 - 01.2020
- Partnered with Sales leadership to optimize pipeline management, forecasting accuracy, and quota attainment
- Built and maintained Salesforce / HubSpot dashboards tracking KPIs, conversion rates, and rep performance
- Enhanced forecast accuracy by implementing systematic reviews and adjustments
- Designed and automated sales processes to reduce manual work and increase rep selling time
- Analyzed win/loss data to identify trends and recommend pricing, territory, and enablement adjustments
- Facilitated quota setting, territory planning, and compensation modeling to align sales targets with market potential
- Streamlined lead routing and assignment rules to accelerate lead response times and increase close rates
- Managed CRM data integrity, ensuring clean, reliable reporting across teams
- Collaborated cross-functionally with Marketing, logistics, sales
Education
Bachelor of Arts - Business Administration And Management
California State University, Long Beach
Long Beach, CA07-2016
Degree - Business Administration
California State- Long Beach
Long Beach, CA01-2016
Skills
- Territory strategy
- Sales process optimization
- Pipeline forecasting
- CRM management
- Sales reporting
- Territory management
- Account management
- Lead generation
- Cross-functional collaboration
Personal Information
Title: Revenue-Driving Sales Professional | New Business & Growth
Accomplishments
- 3x sales achievement winner - over 100% to plan for the year
- Promoted 3x with HydraFacial
Timeline
Regional Sales Manager
InBody USA
02.2025 - Current
Capital/Business Development Manager - Los Angeles
The HydraFacial Company
10.2021 - 01.2025
Inside Business Development Manager
The HydraFacial Company
01.2020 - 10.2021
Sales Operations
HydraFacial
09.2016 - 01.2020
Bachelor of Arts - Business Administration And Management
California State University, Long Beach
Degree - Business Administration
California State- Long Beach