Salesforce
Open To Work
Ashley West
Senior Sales, Marketing & Operations Leader
The ones who are crazy enough to think they can change the world, are the ones that do.
Steve Jobs
Work Preference
Work Type
Full TimeLocation Preference
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionPaid time offCover Letter
Hello, and thank you for taking a moment to learn more about my background.
I am exploring leadership opportunities in business development, customer success, and brand management, and I am excited to connect with organizations that value strategic thinking, strong relationships, and a people centered approach to growth. My background is rooted in telecommunications, but the strengths I bring — strategic execution, relationship building, cross functional collaboration, customer experience excellence, and team leadership — transfer naturally across industries.
Over the past fifteen years, I have led regional expansion, multi market operations, customer acquisition, marketing strategy, and organizational performance. I have guided teams through change, strengthened operational consistency, and built cultures where accountability and support coexist. I am known for elevating service standards, improving execution, and aligning business strategy with the development of people. I enjoy creating opportunities, building partnerships, and helping organizations grow through thoughtful leadership and genuine connection.
If my leadership experience and approach align with what your organization is looking for, I would welcome the opportunity to connect and discuss how I can contribute to your long term vision. Thank you for your consideration. I look forward to the possibility of speaking with you.
Warm Regards,
𝒜𝓈𝒽𝓁𝑒𝓎 𝒲𝑒𝓈𝓉
Summary
Strategic, people-first senior sales, marketing, and operations leader with 15+ years of progressive success driving regional growth, multi-market operations, customer acquisition, organizational performance, and customer experience strategy across telecommunications, retail, and consumer electronics. Operates with the scope, influence, and strategic thinking expected of a director-level leader, consistently transforming underperforming markets, elevating service culture, and developing high-performing teams. Known for aligning business strategy, cross-functional execution, operational excellence, and human development to deliver measurable, sustainable results.
Overview
19
19
years of professional experience
50
50
+ Employees developed
Software
Microsoft 365
Zoho Analytics
Tableau
HubSpot
Zoom
Achievers
Google Workspace
Kahoot
Leadership Scope And Core Competencies
Organizational alignment, Multi-market oversight, Business transformation, Workflow optimization, Compliance, Efficiency, Service consistency, Visibility, Engagement, Campaign execution, Product positioning, Retention, Service culture, Brand consistency, CX optimization, Territory strategy, Acquisition, Revenue acceleration, Ops, Marketing, Product, Community partnerships, KPI analysis, Forecasting, Executive reporting, Salesforce, Microsoft 365, Zoho Analytics, Tableau, HubSpot, Zoom
Work History
Regional Direct Sales Manager
Astound Broadband
Midland, TX
10.2025 - 07.2026
- Lead regional direct sales performance across multiple markets, driving customer acquisition, territory growth, operational consistency, and strategic execution.
- Directed regional operations and cross-functional execution, aligning sales, marketing, and customer experience strategies across multiple markets.
- Strengthened regional performance through KPI-driven coaching, structured accountability systems, and weekly executive-style business reviews.
- Developed and executed market strategies aligned with corporate growth objectives and regional customer trends.
- Built strong partnerships with operations, marketing, and community organizations to improve execution, brand presence, and customer experience.
- Built a high-performance culture focused on service excellence, operational discipline, and consistent revenue growth.
- Led organizational performance initiatives that improved acquisition, retention, and operational consistency through data-driven leadership.
Store Manager
The Kent Companies
Midland, TX
07.2024 - 10.2025
- Oversaw store operations, financial performance, and team development while improving service culture and operational efficiency.
- Improved profitability through inventory optimization, cash control, and process refinement.
- Strengthened operational workflows and customer experience standards, improving service consistency and supporting regional performance goals.
- Recruited, coached, and developed employees, strengthening internal talent pipelines and improving productivity.
- Elevated customer satisfaction through service-focused leadership, conflict resolution, and operational consistency.
- Ensured compliance and daily execution across all store functions, contributing to regional performance stability.
Career Pause
01.2021 - 01.2024
- Dedicated career pause to support my son during leukemia treatment. Returned with strengthened resilience, empathy, and a renewed commitment to people-first leadership, organizational impact, and high-performance team development.
Field Sales Manager
Samsung Electronics America
Multi-Market Territory
10.2015 - 12.2020
- Led sales, marketing, and brand execution across an 86-store territory with major carrier partners.
- Increased product visibility by 20% through strategic merchandising, training, and brand execution initiatives.
- Built strong partnerships with AT&T, Verizon, and T-Mobile to drive alignment, improve customer engagement, and strengthen territory performance.
- Conducted market analysis, business reviews, and performance optimization across diverse retail environments.
- Executed territory-level strategic planning, aligning brand strategy, customer insights, and retail operations to improve market performance.
- Delivered training and strategic campaigns that improved ROI, elevated brand presence, and strengthened cross-functional execution.
District Manager
Verizon Wireless Premium Retailer
West & East Texas
07.2007 - 10.2015
- Oversaw multi-location retail operations, driving revenue growth, operational excellence, and team development.
- Directed multi-location operational strategy, improving efficiency, compliance, and customer experience across diverse markets.
- Led six locations and launched three new stores, overseeing staffing, training, operational readiness, and market entry strategy.
- Achieved a 47% increase in annual sales through strategic coaching, customer engagement, and performance optimization.
- Strengthened operational integrity through audits, compliance, and process improvements.
- Developed leaders and improved team performance through structured coaching and KPI-driven management.
Education
BBA - Business Administration
Phlebotomy Certification -
Skills
- Director-Level Leadership
- Multi-Market Operations
- Strategic Planning
- Organizational Development
- Customer Experience Strategy
- Revenue Optimization
- Market Expansion
- Cross-Functional Alignment
- Operational Excellence
- Performance Management
- KPI Analysis
- Forecasting & Reporting
- Change Leadership
- Stakeholder Engagement
- Talent Development
- Customer Acquisition
- Process Improvement
- Business Transformation
- Workflow optimization
- Compliance
- Efficiency
- Service consistency
- Visibility
- Engagement
- Campaign execution
- Product positioning
- Retention
- Service culture
- Brand consistency
- CX optimization
- Territory strategy
- Acquisition
- Revenue acceleration
- Ops
- Marketing
- Product
- Community partnerships
- KPI analysis
- Forecasting
- Executive reporting
- Salesforce
- Microsoft 365
- Zoho Analytics
- Tableau
- HubSpot
- Zoom
Websites
Languages
English
Spanish
Timeline
Regional Direct Sales Manager - Astound Broadband
10.2025 - 07.2026
Store Manager - The Kent Companies
07.2024 - 10.2025
Career Pause -
01.2021 - 01.2024
Field Sales Manager - Samsung Electronics America
10.2015 - 12.2020
District Manager - Verizon Wireless Premium Retailer
07.2007 - 10.2015
Walden University - BBA, Business Administration
Midland College - Phlebotomy Certification,