Work Preference
Cover Letter
Summary
Overview
Software
Leadership Scope And Core Competencies
Work History
Education
Skills
Websites
Languages
Timeline
Open To Work
Hi, I’m

Ashley West

Senior Sales, Marketing & Operations Leader
Midland,TX
The ones who are crazy enough to think they can change the world, are the ones that do.
Steve Jobs
Ashley West

Work Preference

Work Type

Full Time

Location Preference

Remote

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionPaid time off

Cover Letter

Dear Hiring Leader,

I am excited to express my interest in senior leadership opportunities within your organization. With over 15 years of experience leading regional growth, multi-market operations, customer acquisition, marketing strategy, and organizational performance, I bring a proven ability to operate at a director-level scope while maintaining a grounded, people-first leadership style.

Throughout my career, I have led teams across diverse markets, strengthened operational consistency, and built high-accountability cultures that drive measurable results. My leadership approach blends strategic execution, cross-functional collaboration, and customer experience excellence, ensuring that both people and performance grow together. I am known for transforming underperforming markets, elevating service culture, and aligning business strategy with human development to deliver sustainable outcomes.

My experience spans telecommunications, retail, and consumer electronics, where I have partnered closely with operations, marketing, product teams, and community organizations to improve execution and accelerate growth. I thrive in environments that value innovation, operational excellence, and customer-centric leadership.

I would welcome the opportunity to bring my experience, resilience, and strategic mindset to a senior leadership role within your organization. Thank you for your consideration.

Sincerely,
Ashley West

Summary

Strategic, people-first senior sales, marketing, and operations leader with 15+ years of progressive success driving regional growth, multi-market operations, customer acquisition, organizational performance, and customer experience strategy across telecommunications, retail, and consumer electronics. Operates with the scope, influence, and strategic thinking expected of a director-level leader, consistently transforming underperforming markets, elevating service culture, and developing high-performing teams. Known for aligning business strategy, cross-functional execution, operational excellence, and human development to deliver measurable, sustainable results.

Overview

16
years of professional experience
50

+ Employees developed

Software

Salesforce

Microsoft 365

Zoho Analytics

Tableau

HubSpot

Zoom

Achievers

Google Workspace

Kahoot

Leadership Scope And Core Competencies

Organizational alignment, Multi-market oversight, Business transformation, Workflow optimization, Compliance, Efficiency, Service consistency, Visibility, Engagement, Campaign execution, Product positioning, Retention, Service culture, Brand consistency, CX optimization, Territory strategy, Acquisition, Revenue acceleration, Ops, Marketing, Product, Community partnerships, KPI analysis, Forecasting, Executive reporting, Salesforce, Microsoft 365, Zoho Analytics, Tableau, HubSpot, Zoom

Work History

Astound Broadband
Midland, TX

Regional Direct Sales Manager
01.2025 - Current

Job overview

  • Lead regional direct sales performance across multiple markets, driving customer acquisition, territory growth, operational consistency, and strategic execution.
  • Directed regional operations and cross-functional execution, aligning sales, marketing, and customer experience strategies across multiple markets.
  • Strengthened regional performance through KPI-driven coaching, structured accountability systems, and weekly executive-style business reviews.
  • Developed and executed market strategies aligned with corporate growth objectives and regional customer trends.
  • Built strong partnerships with operations, marketing, and community organizations to improve execution, brand presence, and customer experience.
  • Built a high-performance culture focused on service excellence, operational discipline, and consistent revenue growth.
  • Led organizational performance initiatives that improved acquisition, retention, and operational consistency through data-driven leadership.

The Kent Companies
Midland, TX

Store Manager
01.2024 - 01.2025

Job overview

  • Oversaw store operations, financial performance, and team development while improving service culture and operational efficiency.
  • Improved profitability through inventory optimization, cash control, and process refinement.
  • Strengthened operational workflows and customer experience standards, improving service consistency and supporting regional performance goals.
  • Recruited, coached, and developed employees, strengthening internal talent pipelines and improving productivity.
  • Elevated customer satisfaction through service-focused leadership, conflict resolution, and operational consistency.
  • Ensured compliance and daily execution across all store functions, contributing to regional performance stability.

Samsung Electronics America
Multi-Market Territory

Field Sales Manager
01.2015 - 01.2020

Job overview

  • Led sales, marketing, and brand execution across an 86-store territory with major carrier partners.
  • Increased product visibility by 20% through strategic merchandising, training, and brand execution initiatives.
  • Built strong partnerships with AT&T, Verizon, and T-Mobile to drive alignment, improve customer engagement, and strengthen territory performance.
  • Conducted market analysis, business reviews, and performance optimization across diverse retail environments.
  • Executed territory-level strategic planning, aligning brand strategy, customer insights, and retail operations to improve market performance.
  • Delivered training and strategic campaigns that improved ROI, elevated brand presence, and strengthened cross-functional execution.

Verizon Wireless Premium Retailer
West & East Texas

District Manager
01.2012 - 01.2015

Job overview

  • Oversaw multi-location retail operations, driving revenue growth, operational excellence, and team development.
  • Directed multi-location operational strategy, improving efficiency, compliance, and customer experience across diverse markets.
  • Led six locations and launched three new stores, overseeing staffing, training, operational readiness, and market entry strategy.
  • Achieved a 47% increase in annual sales through strategic coaching, customer engagement, and performance optimization.
  • Strengthened operational integrity through audits, compliance, and process improvements.
  • Developed leaders and improved team performance through structured coaching and KPI-driven management.

Career Pause
01.2021 - 01.2024

Job overview

  • Dedicated career pause to support my son during leukemia treatment. Returned with strengthened resilience, empathy, and a renewed commitment to people-first leadership, organizational impact, and high-performance team development.

Education

Walden University

BBA from Business Administration

Midland College

Phlebotomy Certification

Skills

  • Director-Level Leadership
  • Multi-Market Operations
  • Strategic Planning
  • Organizational Development
  • Customer Experience Strategy
  • Revenue Optimization
  • Market Expansion
  • Cross-Functional Alignment
  • Operational Excellence
  • Performance Management
  • KPI Analysis
  • Forecasting & Reporting
  • Change Leadership
  • Stakeholder Engagement
  • Talent Development
  • Customer Acquisition
  • Process Improvement
  • Business Transformation
  • Workflow optimization
  • Compliance
  • Efficiency
  • Service consistency
  • Visibility
  • Engagement
  • Campaign execution
  • Product positioning
  • Retention
  • Service culture
  • Brand consistency
  • CX optimization
  • Territory strategy
  • Acquisition
  • Revenue acceleration
  • Ops
  • Marketing
  • Product
  • Community partnerships
  • KPI analysis
  • Forecasting
  • Executive reporting
  • Salesforce
  • Microsoft 365
  • Zoho Analytics
  • Tableau
  • HubSpot
  • Zoom

Languages

English
Spanish

Timeline

Regional Direct Sales Manager

Astound Broadband
01.2025 - Current

Store Manager

The Kent Companies
01.2024 - 01.2025

Career Pause

01.2021 - 01.2024

Field Sales Manager

Samsung Electronics America
01.2015 - 01.2020

District Manager

Verizon Wireless Premium Retailer
01.2012 - 01.2015

Midland College

Phlebotomy Certification

Walden University

BBA from Business Administration
Ashley WestSenior Sales, Marketing & Operations Leader