Alexxa Purvis
Forney
Summary
Customer-focused Retail Associate with solid understanding of retail dynamics, marketing and customer service. Offering a year of experience providing quality product recommendations and solutions to meet customer needs and exceed expectations. Demonstrated record of exceeding revenue targets by leveraging communication skills and sales expertise.
Overview
5
5
years of professional experience
Work History
Senior Assistant Manager
Spencers
Mesquite
04.2025 - Current
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
- Sold various products by explaining unique features and educating customers on proper application.
- Built and maintained relationships with peers and upper management to drive team success.
- Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
- Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
- Built trusting relationships with customers by making personal connections.
- Met merchandise processing standards and maintained organized and accessible work area.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Delegated work to staff, setting priorities and goals.
Store Manager
Zumiez
Mesquite
10.2022 - 04.2025
- Managed daily store operations and maintained optimal inventory levels.
- Trained and mentored staff to enhance product knowledge and customer service skills.
- Developed visual merchandising strategies to align with brand standards and increase engagement.
- Implemented loss prevention measures to minimize shrinkage and protect store assets.
- Recruited, trained and supervised new employees.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Established customer service standards and monitored staff compliance.
Assistant Manager
Tillys
Mesquite
09.2021 - 05.2022
- Assisted in managing daily store operations and maintaining inventory levels.
- Supported team members to achieve customer service goals and enhance shopping experiences.
- Collaborated with management to implement promotional displays and visual merchandising.
- Produced thorough, accurate and timely reports of project activities.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Delegated work to staff, setting priorities and goals.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Created reports on sales trends, inventory levels, and financial data.
- Developed a system for tracking inventory and ordering supplies as needed.
Sales Associate
Hot Topic
Mesquite
10.2020 - 08.2021
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
- Sold various products by explaining unique features and educating customers on proper application.
- Built and maintained relationships with peers and upper management to drive team success.
- Answered incoming telephone calls to provide store, products and services information.
- Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
- Assisted teammates with sales-processing tasks to meet daily sales goals.
- Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
- Built trusting relationships with customers by making personal connections.
- Met merchandise processing standards and maintained organized and accessible work area.
- Helped average of 50 customers per day by responding to inquiries and locating products.
- Worked with fellow sales team members to achieve group targets.
- Processed orders through company system and coordinated product deliveries.
- Mentored team members in mastering sales techniques to consistently exceed objectives.
- Facilitated timely product launches and delivered exceptional customer service to enable account retention and growth.
Education
High School Diploma -
North Forney High School
Forney, TX06.2021
Makeup - Makeup
Boss Beauty Makeup Academy
Dallas , TXSkills
- Merchandising knowledge
- Cash handling accuracy
- Retail loss prevention
- Verbal/written communication
- Team player mentality
- Written and oral communication skills
- Sales expertise
- Excellent communication skills
- Cash register operation
- Money handling
- Sales development
- Product Sales
- Customer- and service-oriented
- Listening skills
- Reliable and punctual
- Relationship selling
- Retail merchandising expertise
Timeline
Senior Assistant Manager
Spencers
04.2025 - Current
Store Manager
Zumiez
10.2022 - 04.2025
Assistant Manager
Tillys
09.2021 - 05.2022
Sales Associate
Hot Topic
10.2020 - 08.2021
High School Diploma -
North Forney High School
Makeup - Makeup
Boss Beauty Makeup Academy