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Seasoned Paid Advertising and Product Marketing Specialist with 4+ years in digital marketing. Expert in lead generation and demand capture through strategic paid advertising campaigns. Proficient in Google Ads, Microsoft Ads, Google Performance Max, and social media platforms. Skilled in marketing strategy, budgeting, A/B testing, data analytics, and BI tools including Tableau, Power BI, and Google Analytics. Committed to delivering impactful marketing results.

Senior Paid Advertising Specialist
With over 7 years of expertise in digital marketing, I specialize in executing high-performing paid advertising campaigns across Paid Search, Facebook, Google Ads, and CRM platforms. My focus is on driving remarkable results in Lead Generation and Demand Capture through data-driven strategies. Skilled in using automated tools like Google Ads, Microsoft Ads, and Google Performance Max, I excel at crafting campaigns that maximize Return on Ad Spend (ROAS). Throughout my career, I have successfully optimized campaigns for leading global brands, consistently delivering measurable outcomes

Bilingual performance marketing professional with 5+ years of experience driving business growth through Google Ads–led strategies. Proven track record owning multi-million-dollar budgets, diagnosing full-funnel performance challenges, and translating business objectives into data-driven, scalable media solutions. Trusted partner to senior stakeholders, known for operating with autonomy, navigating ambiguity, and delivering measurable impact.

Dynamic Paid Search Strategist with proven success at Brainlabs Digital, leading teams to optimize PPC campaigns and enhance client relationships. Expert in performance reporting and bid management, I drive impactful strategies that align with business goals, delivering actionable insights and fostering collaboration for sustained growth.

Alfred Southworth

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