AKINSOLA MUSE
San Antonio,TX
Summary
Senior Paid Advertising Specialist
With over 7 years of expertise in digital marketing, I specialize in executing high-performing paid advertising campaigns across Paid Search, Facebook, Google Ads, and CRM platforms. My focus is on driving remarkable results in Lead Generation and Demand Capture through data-driven strategies. Skilled in using automated tools like Google Ads, Microsoft Ads, and Google Performance Max, I excel at crafting campaigns that maximize Return on Ad Spend (ROAS). Throughout my career, I have successfully optimized campaigns for leading global brands, consistently delivering measurable outcomes
Overview
11
11
years of professional experience
Work History
SR PAID SEARCH SPECIALIST
NowOptics
Spring Beach, Florida
06.2022 - Current
- Ensured compliance with applicable laws regarding online advertising
- Collaborated with internal stakeholders to ensure that all aspects of the campaigns were aligned with overall business goals
- Analyzed campaign performance data and identified areas for improvement in click-through rates and cost per click
- Implemented A and B testing techniques to optimize campaigns based on results
- Led a team of three specialists to develop and implement successful paid search campaigns across multiple platforms
- Coordinated with creative teams to create effective display ads and website content
- Performed daily maintenance of accounts including keyword expansion, bid adjustments, quality score optimization
- Monitored industry news sources regularly in order maintain up-to-date knowledge of current trends
- Partnered with third party vendors to manage campaign tracking and reporting needs
- Developed detailed plans outlining strategies for reaching desired goals and objectives within designated budgets
- Utilized various platforms such as Facebook Ads Manager, Twitter Ads, and LinkedIn Ads to promote products or services online.
- Created new digital marketing campaigns to promote products and services on various ecommerce platforms.
LEAD, DIGITAL ADVERTISING SPECIALIST
Inbound Back Office
Newburgh, San Antonio
04.2021 - 07.2022
- Delegated tasks to team members according to project requirements and employee strengths
- Assisted in budgeting activities by monitoring expenses against allocated funds; exhibiting financial acumen
- Analyzed website metrics to identify areas of improvement for SEO optimization and ROI enhancement
- Performed A, B testing of ad copy, creative elements to determine effectiveness of messaging strategies
- Conducted keyword research to improve visibility in organic search engine results
- Researched new technologies and developments in online marketing media space
- Built and ran social media campaigns, aligning with corporate brand strategy
- Created engaging copy for posts that drove traffic to the company website
- Generated content ideas to engage target audiences and increase followers
SR PAID SEARCH SPECIALIST
Levelwing Digital Agency
Charleston, SC
05.2021 - 06.2022
- Managed budgets for campaigns, monitored performance metrics such as CTRs, CPCs and CPMs, and optimized campaigns accordingly
- Performed A, B testing of ad copy, creative elements to determine effectiveness of messaging strategies
- Conducted keyword research to improve visibility in organic search engine results
- Participated in brainstorms sessions with clients or internal teams; provided input on ideas for improving campaigns
- Implemented tracking codes for better attribution models for measuring success of campaigns across various digital channels
- Monitored competitive landscape for best practices in PPC advertising techniques and industry trends
- Oversaw the development of training materials for staff members involved in client services roles
- Facilitated meetings with clients to discuss project status updates
- Produced detailed reports on key performance indicators such as impressions, conversions
- Organized events such as conferences or trade shows that promote products and services
- Trained team members on best practices for running effective campaigns
- Utilized analytics tools to measure campaign performance and make data-driven decisions
LEAD ADVERTISING MANAGER
Atrox IT
San Antonio, TX
12.2018 - 05.2021
- Developed comprehensive plans for launching new products and services into the market
- Maintained up-to-date knowledge of the latest digital technologies related to advertising
- Managed budgeting and forecasting processes for advertising campaigns
- Identified new marketing channels to reach target audiences more effectively
- Utilized analytics tools to measure campaign performance and make data-driven decisions
- Generated ideas for promotional activities such as giveaways or contests
- Oversaw digital advertising campaigns to effectively reach targeted audiences
- Coordinated with media outlets to negotiate cost-effective ad placements
- Provided excellent customer service when responding to client inquiries or concerns
- Conceptualized new and innovative advertising strategies to increase market share
- Utilized print and digital media to help clients achieve desired results
- Analyzed industry trends and competitor activity to identify opportunities for growth
- Conducted keyword research to improve visibility in organic search engine results
- Created reports on campaign performance to track progress against goals and objectives
SOCIAL MEDIA SUPERVISOR
TaskUs
New Braunfels, TX
01.2016 - 12.2018
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities
- Utilized Instagram, YouTube, and Facebook to promote products, services, and content
- Monitored website and social media traffic
- Posted useful, creative, and timely content on social media, blogs, and websites
- Served as the main point of contact for clients, answering questions and responding to messages
- Monitored user comments and moderated activity
- Devised digital media strategies to optimize reach and engagement with content
- Created graphics and captured original photography to develop visual assets for content
PAID SEARCH ANALYST
Alorica Inc
San Antonio, TX
09.2013 - 12.2015
- Researched new opportunities for PPC growth in both domestic and international markets
- Monitored industry trends in order to stay ahead of the competition
- Managed budgets for multiple paid search campaigns across various platforms including Google Ads and Bing Ads
- Investigated emerging technologies related to PPC advertising platforms
- Utilized analytics tools such as Google Analytics and Adobe Analytics to track website user behavior and analyze data insights
- Performed keyword research and analysis to identify target audiences and improve ad targeting
- Regularly communicated campaign updates and results with internal stakeholders
- Created detailed reports of keyword performance for Google Ads campaigns
- Identified potential areas of improvement in existing SEM campaigns
- Implemented A and B testing techniques to optimize campaign performance
- Maintained high levels of accuracy when tracking budget expenditures for all campaigns
Education
Certificate Of Completion - AI + Video Shopping Specialist
Google Academy
London, United Kingdom 05-2024
Certificate Of Completion - Product Marketing
Hudspot Academy
Online 01-2024
CERTIFICATE OF COMPLETION - Digital Marketing
Google Digital Garage
London01.2020
CERTIFICATE OF COMPLETION - Strategic Studies
Hubspot Academy
California City, CA01.2020
ASSOCIATE OF ARTS - FILM AND VIDEO PRODUCTION
Motion Pictures Institute of Michigan
New Troy, MI01.2011
BACHELOR OF ARTS - HISTORY AND STRATEGIC STUDIES
University of Lagos
Lagos, Nigeria01.2009
Skills
- Leadership
- Microsoft Excel
- Asana
- Client Service
- Fluency CRM
- Content Management
- PPC Management
- Social Media Strategy
- Audience Targeting
- Paid Search Strategy
- Facebook Ads
- Snapchat Ads Manager
- Google Tag Manager
- Google Analytics
- Twitter Ads Manager
- Bing Ads
- LinkedIn Ads Manager
- Google Editor
- YouTube Campaign
- Google AdWords
- E-Commerce Strategy
- Campaign Development
- Tableau CRM
- Keyword Research
- Social Media Platforms
- Online Media Campaigns
- Digital Content Platforms
- Lead Generation Campaigns
- Campaign Tracking
- Channel Growth Tracking
- Web Analytics Tracking
- Keyword Optimization
- Paid Advertising Coordination
- Consumer Behavior Research
Affiliations
- BCAG Junior Bible Quiz Team
- San Antonio Food Festival
Timeline
SR PAID SEARCH SPECIALIST
NowOptics
06.2022 - Current
SR PAID SEARCH SPECIALIST
Levelwing Digital Agency
05.2021 - 06.2022
LEAD, DIGITAL ADVERTISING SPECIALIST
Inbound Back Office
04.2021 - 07.2022
LEAD ADVERTISING MANAGER
Atrox IT
12.2018 - 05.2021
SOCIAL MEDIA SUPERVISOR
TaskUs
01.2016 - 12.2018
PAID SEARCH ANALYST
Alorica Inc
09.2013 - 12.2015
Certificate Of Completion - AI + Video Shopping Specialist
Google Academy
Certificate Of Completion - Product Marketing
Hudspot Academy
CERTIFICATE OF COMPLETION - Digital Marketing
Google Digital Garage
CERTIFICATE OF COMPLETION - Strategic Studies
Hubspot Academy
ASSOCIATE OF ARTS - FILM AND VIDEO PRODUCTION
Motion Pictures Institute of Michigan
BACHELOR OF ARTS - HISTORY AND STRATEGIC STUDIES
University of Lagos