Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Alfredo Bouza Formoso

Alfredo Bouza Formoso

Somerset,PA

Summary

Dynamic VP of Sales & Marketing with a proven ability to drive performance through strategic sales initiatives. Expertise in market expansion, product innovation, and team leadership has resulted in significant revenue growth and improved customer service.

Overview

16
16
years of professional experience

Work History

VP Sales & Marketing Port Service

Konecranes
Hyvinkää, Finland
02.2021 - Current

Implemented global sales strategy across service establishments and third-party distributors.
Expanded market presence, enhancing customer service coverage by 10% globally.
Collaborated with engineering to develop new service products based on customer demand.
Partnered with equipment sales team to deliver comprehensive product portfolio.
Achieved annual turnover growth of 20%, reaching over 300 million euros.
Managed a team of 40 sales managers to drive performance and results.
Launched over 20 new products with a successful hit rate of 60% in the market.
Improved overall annual turnover by 15% year over year.

Global Sales Director, Port Service

Konecranes
Hyvinkää, Finland
01.2016 - 12.2020
  • Implemented global sales strategy across service establishments and third-party distribution partners.
  • Expanded service coverage, enhancing customer satisfaction and accessibility.
  • Collaborated with engineering to develop new service products based on customer demand.
  • Partnered with equipment sales team to ensure comprehensive product portfolio offerings.
  • Achieved annual turnover growth of 20% year over year.
  • Managed a team of 30 sales managers globally, driving performance and alignment.
  • Facilitated footprint expansion by 30% on a global scale.
  • Launched 30 new products to market with a success rate of 60%.

Director, Port Parts and Customer Support

Konecranes
Hyvinkää, Finland
01.2014 - 12.2015
  • Oversaw spare parts distribution centers in Finland, Germany, and USA.
    Implemented commercial strategy from factories to end users through warehouse and third-party channels.
    Designed efficient stocking policies and best practices to enhance global KPIs.
    Managed a team of over 40 personnel across three locations.
    Achieved turnover growth of 20% year-over-year.

Director Port Service EMEA

Konecranes
Rotterdam, Netherlands
01.2010 - 12.2013
  • Oversaw all Konecranes port service entities to track commercial and financial performance.
    Implemented sales strategy across Europe, Middle East, and Africa.
    Managed full P&L responsibilities for 10 legal entities in multiple countries.
    Directed a workforce of over 200 employees in middle management, sales, administration, and engineering.
    Achieved total annual revenue of €50 million from service sales, including parts and maintenance agreements.

Education

Business Executive Program -

IMD University
Lausanne, Switzerland
06-2012

Konecranes Leadership Program -

Konecranes University
Hyvinkää
06-2011

Konecranes Masters Program -

Konecranes University
Hyvinkää
03-2010

Konecranes Academy Program -

Konecranes University
Hyvinkää
07-2009

Service Branch Management -

Konecranes University
Hyvinkää
05-2007

Bachelor of Science - Business Management

LaSalle University
New Orleans, LA
05-1995

Skills

  • P&L management
  • Market expansion
  • Product development
  • Team leadership
  • Customer relationship management

Languages

Spanish
Native/ Bilingual
English
Full Professional
Portuguese
Professional

Timeline

VP Sales & Marketing Port Service

Konecranes
02.2021 - Current

Global Sales Director, Port Service

Konecranes
01.2016 - 12.2020

Director, Port Parts and Customer Support

Konecranes
01.2014 - 12.2015

Director Port Service EMEA

Konecranes
01.2010 - 12.2013

Business Executive Program -

IMD University

Konecranes Leadership Program -

Konecranes University

Konecranes Masters Program -

Konecranes University

Konecranes Academy Program -

Konecranes University

Service Branch Management -

Konecranes University

Bachelor of Science - Business Management

LaSalle University
Alfredo Bouza Formoso