ALI LEGO
Denver,CO
Summary
A marketing industry veteran with a proven track record of delivering operational excellence. A creative problem solver that has worked on both the client-side and agency-side of the business and has built a strong foundation of overall agency operations and account management. Excels in developing systems, processes, and templates that streamline operations and support scalability. Strengths lie in problem-solving, organizational leadership, and mentoring, with a strong emphasis on accountability and delivering results. Effective at creating, prioritizing and simultaneously managing multiple campaigns/projects, clients and teams for B2B and B2C clients across a wide range of categories, including healthcare, real estate development and B2B. Managed agency and client budgets in excess of $10M annually.
Overview
28
28
years of professional experience
Work History
Chief Operating Officer
COHN Marketing
01.2013 - Current
- Responsible for oversight and management of overall and day-to-day agency operations and leading the agency’s resources to the most productive uses with the aim of creating maximum value for the company.
- Elevated agency operations and overall efficiencies and updated workflow process, organizational structure and
- HR + Admin
- Financials
- Process
- Account Leadership
- Business Development + Agency Marketing
- Workamajig Implementation
- Facilitated agency adoption and implementation of Traction by EOS model.
- Member of Agency Management Institute and Key Executive Peer Network.
Vice President, Account Delivery
Factory Design Labs
01.2012 - 01.2013
- Member of the agency executive team, responsible for overseeing day-to-day account operations, including managing the account service department and ensuring agency’s commitment to delivering projects on time and within budget.
- Facilitated and oversaw annual client SOW development and approval. Reconciled on a monthly basis; resulting in average of 10% profitability across all clients for fiscal year 2012.
- Developed, improved and implemented agency processes to enhance overall project workflow and ensure agency profitability. Rolled out Workamajig as new enterprise-wide project management system.
Vice President, Marketing Services
COHN Marketing
01.2007 - 01.2012
- Responsible for overseeing all day-to-day agency operations, including managing the account service, creative and digital departments.
Senior Account Director
COHN Marketing
01.2007 - 01.2008
- Managed day-to-day client relationships to ensure all marketing initiatives were successfully planned and implemented on time and within budget.
Director of National Marketing and Communications
M.D.C. Holdings, Inc. / Richmond American Homes
01.2005 - 01.2007
- Planned and implemented marketing strategies and tactics to potential homebuyers across 27 national markets in 14 states.
Director of Client Services
Aiello Public Relations and Marketing
01.2004 - 01.2005
- Planned, created and implemented local and national public relations efforts including the development of press kits and media databases, media/community relations programs and evaluated return on investment for clients in the hospitality, restaurant and commercial development industries and non-profit sector.
Director of Account Management
The Integer Group, An Omnicom Company
01.1997 - 01.2004
- Managed all aspects of account management department by providing training, mentoring and leadership.
Account Executive
The Integer Group, An Omnicom Company
- Planned, created, and implemented national advertising and promotional efforts including packaging, consumer sweepstakes, point-of-sale and collateral materials, and all media including OOH, radio, and print.
Education
Bachelor of Science Degree in Business Administration - Marketing
Leeds School of Business, University of Colorado
Boulder, COSkills
- Agency Operations Management
- Account Project Management
- Brand Strategy
- Traditional Marketing Advertising
Timeline
Chief Operating Officer
COHN Marketing
01.2013 - Current
Vice President, Account Delivery
Factory Design Labs
01.2012 - 01.2013
Vice President, Marketing Services
COHN Marketing
01.2007 - 01.2012
Senior Account Director
COHN Marketing
01.2007 - 01.2008
Director of National Marketing and Communications
M.D.C. Holdings, Inc. / Richmond American Homes
01.2005 - 01.2007
Director of Client Services
Aiello Public Relations and Marketing
01.2004 - 01.2005
Director of Account Management
The Integer Group, An Omnicom Company
01.1997 - 01.2004
Account Executive
The Integer Group, An Omnicom Company
Bachelor of Science Degree in Business Administration - Marketing
Leeds School of Business, University of Colorado