Ali Morrison
Pittsburgh,PA
Summary
Highly driven Cross-Market Account Executive with 21+ years of dynamic sales experience. Committed to integrity, collaboration, and maintaining a strong work ethic. Known for exemplary leadership skills, consistently achieving sales goals, and fostering enduring customer relationships. Demonstrates a continuous desire to learn and stays at the forefront of the ever-evolving world of Linear TV, CTV and Addressable TV.
Overview
21
21
years of professional experience
1
1
Certification
Work History
CROSS-MARKET LINEAR/ADVANCED TV ACCOUNT EXECUTIVE
EFFECTV
01.2003 - Current
- Analyze, develop, and present data-driven advertising proposals to support client marketing initiatives.
- Specialize in executing cross-market campaigns, catering to mid-large size retailers and advertising agencies.
- Effectively grew share/revenue, $5 million +
- Cultivate and maintain strategic client relationships to ensure long-term partnerships.
- Collaborate seamlessly with various internal departments to manage and fulfill client campaigns efficiently.
- Consistently strive to deliver exceptional client experience that aligns with industry standards.
- Maintain accurate sales forecasts, aiding in effective resource allocation and planning.
JR. ACCOUNT EXECUTIVE
COMCAST SPOTLIGHT
08.2002 - 12.2002
- Assisted in maintaining strong client relationship support.
- Collaborated with account executives to identify new sales opportunities and leads.
- Prepared proposals, presentations, and sales materials for client meetings.
- Provided administrative support to sales team.
Education
Bachelor of Science - Marketing
Ball State University
Muncie, IN05.2002
Skills
- Consultative Selling
- Expertise in Linear TV-CTV-Addressable TV
- Results-Oriented Sales Strategies
- Team Leadership & Collaboration
- Strong Relationship Building
- Effective Negotiation Skills
Accomplishments
- 5X President's Club Winner
- Annual Budget Achiever: Recognized for consistently meeting and exceeding annual budgets in 2003, 2005, 2006, 2007, 2008, 2009, 2011, 2012, 2013, 2014, 2015, 2017, 2019, 2020, and 2022.
- 2003 Rookie of the Year: Acknowledged for remarkable achievements early in the career.
- Interconnect MVP: Honored as the Most Valuable Player for Interconnect initiatives in 2006.
- Management Consultant Award: Recognized for providing consultative expertise in 2008.
Certification
- The Trade Desk Edge Academy: The Future of the Open Internet
- The Trade Desk Edge Academy: Executive Program
- IAB Digital Media Sales Certification (DMSC)- In the process of recertification.
Timeline
CROSS-MARKET LINEAR/ADVANCED TV ACCOUNT EXECUTIVE
EFFECTV
01.2003 - Current
JR. ACCOUNT EXECUTIVE
COMCAST SPOTLIGHT
08.2002 - 12.2002
Bachelor of Science - Marketing
Ball State University
- The Trade Desk Edge Academy: The Future of the Open Internet
- The Trade Desk Edge Academy: Executive Program
- IAB Digital Media Sales Certification (DMSC)- In the process of recertification.
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