ALI ABBAS HUSSAIN
Parma Heights,OH
Summary
Looking for roles as a Staff/Senior Software engineer. Overall, 8 years of industry experience as a full stack Software Engineer with strong expertise in large scale backend APIs as well as UI development. Strong expertise in Meta's Ad ecosystem.
Overview
11
11
years of professional experience
Work History
Senior Software Engineer
Meta (Prev. Facebook)
Parma Heights, OH
02.2018 - 10.2024
- Worked as a full-stack Senior Software Engineer on Meta's Lightweight Ads platform, serving 10M+ small business Advertisers across the world to manage content and run ads on Facebook, Instagram, and WhatsApp.
- Spearheaded the development of the 'Smart Ads' feature, enhancing LWI ads platform for emerging markets. Feature added 0.01% to Meta Annual incremental Ads revenue, translating to 13M dollars yearly revenue gain.
- Also worked on other flagship products, such as Meta Business Suite (MBS), Ads Manager, and Facebook Pages, with the goal of simplifying Meta business users' marketing journey on popular apps, such as Facebook and Instagram.
- Drove the design and implementation of an architecture API specifically for Reels and Stories creation within MBS, incorporating features such as scheduling and drafting capabilities.
- Led the development of a comprehensive content management infrastructure for MBS, enabling seamless retrieval and efficient management of diverse content types from Facebook and Instagram.
- Extensive experience mentoring and managing summer interns, new hires, and full-time engineers, contributing to team growth and success.
Software Engineer Intern
Facebook
Menlo Park, CA
06.2017 - 08.2017
- Rewrote Facebook's Mobile Ads Boosted Posts product using modern React framework and Flux architecture
- Boost Post is a direct revenue earning dialog used by every Facebook user to boost their ads on Facebook Pages.
Software Engineer
Intuit
Bangalore, Karnataka
08.2014 - 08.2016
- As a full stack engineer, I contributed to multiple projects within Intuit's flagship products, QuickBooks, and QuickBooks Point of Sale
- Played a key role in the EMV implementation for QuickBooks Point of Sale, which involved integrating payment devices and enhancing receipt functionality
- Optimized the performance of the item list loading process and the sales receipt loading process, resulting in an impressive overall product performance boost of approximately 200% and 85% rise in Net Promoter Score (NPS)
Software Engineer Intern
Intuit
Bangalore, Karnataka
05.2013 - 07.2013
- Developed a cross platform application for Intuit's flagship product, QuickBooks Online using Xamarin technology
- Achieved 70% of code reuse which showcased huge time saving and encouraged cross platform development at Intuit
Education
MS - Computer Science
SUNY Stony Brook
Stony Brook, NY12.2017
B.Tech - Computer Engineering
National Institute of Technology Karnataka
India05.2014
Skills
- Algorithms, System designing, Large scale APIs, PHP, ReactJs, Javascript, MySQL, HTML, Mercurial, Java, C, Python, C, Linux, Kernel Programming, Delphi, Perforce, C
Timeline
Senior Software Engineer
Meta (Prev. Facebook)
02.2018 - 10.2024
Software Engineer Intern
Facebook
06.2017 - 08.2017
Software Engineer
Intuit
08.2014 - 08.2016
Software Engineer Intern
Intuit
05.2013 - 07.2013
MS - Computer Science
SUNY Stony Brook
B.Tech - Computer Engineering
National Institute of Technology Karnataka
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