PROFESSIONAL SUMMARY
Overview
Work History
Education
Skills
Timeline

Alice Rosenthal

Marvel Franchise
Bonita Springs,FL
19
years of professional experience

Strategic Planning and Operations Leader experienced in franchise development and integrated business strategy. Achieved alignment among stakeholders and optimized processes to drive efficiency and improve financial outcomes. Focused on fostering collaboration and delivering measurable results within dynamic environments.

Work History

Director, XLOB Collaboration & Franchise Planning

15 Years
Marvel Franchise | 08.2011 - Current
  • Serve as a direct strategic partner to franchise leadership, acting as a central communication link with cross-line-of-business stakeholders to identify challenges, opportunities, and strategic direction.
  • Lead cross-functional planning and strategy across the full lifecycle of preschool content, including long-term development, script evolution, character prioritization, and multi-year franchise planning.
  • Drive integrated planning for LEGO specials, managing timelines, content development, and coordination with marketing and production stakeholders.
  • Partner with Consumer Products, Publishing, Games, Partnerships, and Marketing teams to define business priorities and align on franchise-wide strategies.
  • Identify and prioritize content opportunities across the franchise using a holistic Marvel 360 approach to maximize brand and revenue potential.
  • Conducted P&L analysis, recommending process improvements that enhanced performance and market success of key initiatives.
  • Defined and managed franchise milestone frameworks, streamlining pitch development, sizzles, kickoffs, and style guide processes.
  • Maintained enterprise-wide perspective to identify inefficiencies, implementing course corrections that improved time management and P&L outcomes.

American Cancer Society, Director Special Events

3 Years 8 Months
American Cancer Society | 07.2007 - 03.2011
  • Developed and implemented strategic fundraising initiatives to enhance revenue streams.
  • Fostered partnerships with healthcare organizations to expand service offerings.
  • Led cross-functional teams to execute community outreach programs effectively.
  • Streamlined operational processes, increasing efficiency in program delivery.
  • Mentored staff and volunteers, enhancing team performance and engagement.
  • Analyzed program outcomes to inform strategic planning and resource allocation.

Education

Bachelor of Arts - Communications Media

Lock Haven University | Lock Haven, PA | 05.2007
  • Study Abroad: Plymouth, England, Global Communications with a minor in International Studies.

Skills

Franchise strategy
Franchise activation
Integrated Content & Brand Planning
Content Development
Franchise Performance Metrics
P&L analysis
Program management
Cross-Functional Leadership
Stakeholder alignment

Timeline

Director, XLOB Collaboration & Franchise Planning

Marvel Franchise
08.2011 - CurrentRead More

American Cancer Society, Director Special Events

American Cancer Society
07.2007 - 03.2011Read More

Lock Haven University

Bachelor of Arts from Communications Media
Read More

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Alice Rosenthal