Alice V. Wright

Recent University of Arizona graduate with a B.S. in Retailing and Consumer Science and a minor in Fashion. Specialized academic preparation in merchandise planning, buying, retail business analysis, retail math, inventory concepts, and store presentation. Retail experience supporting merchandising and promotional updates, communicating product demand, and maintaining accurate transaction records in a fast-paced environment. Detail-oriented and eager to support buyers, planners, vendors, digital assortment, promotional execution, and product-data accuracy.

Portfolio: https://valvassorialice03.myportfolio.com/

• Glossier Integrated Social Media Campaign | Academic Project : Developed an eight-week campaign incorporating content strategy, audience engagement, influencer recommendations, and performance-measurement considerations. Organized multiple data points, project requirements, and deadlines into a detailed written strategy and professional presentation.
• Michael Kors Consumer Segmentation and Brand Strategy | Academic Project : Analyzed demographic, geographic, psychographic, and competitive information to identify target segments, market conditions, and potential business opportunities. Synthesized research findings into a written analysis and presentation containing clear, evidence-based recommendations.