Alicia Armstrong
Greer,SC
Summary
Marketing graduate with experience in business management with exceptional interpersonal skills. Experienced in digital marketing, event planning, and marketing strategy. Organized and reliable in completing projects with adaptability to any situation. Eager to efficiently master new skills.
Overview
5
5
years of professional experience
Work History
Marketing Director
Signal of Greenville-Spartanburg
Lyman, SC
03.2024 - Current
- Organized promotional campaigns, including social media, print materials, and event sponsorships.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Created customer-focused messaging that resonates with target audiences.
- Designed and produced marketing collateral for product launches and promotions.
- Identified opportunities for new business partnerships or other growth initiatives.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
Bar Manager
Tipsy Taco
Greer, SC
09.2019 - Current
- Interview, hire and train staff to improve customer retention and bolster sales.
- Monitored cash intake to reduce discrepancies.
- Resolved escalated customer complaints to maximize satisfaction and loyalty.
- Successfully planned and coordinated special events to boost customer numbers and profits.
- Increased profits by overseeing inventory and strategically increasing prices.
- Successfully curated marketing campaigns to generate revenue.
Bookkeeper
Outside The Box Tax Solutions
Greer, SC
03.2020 - 07.2020
- Reviewed purchase documents and company receipts for reconciliation with statements.
- Prepared accurate financial reports each month by collecting, analyzing and summarizing account information.
- Set up clear and concise correspondence materials to speed up communication with clients.
- Helped businesses keep finances in order by managing accounting ledgers and recording journal entries.
- Applied mathematical skills to calculate totals, check figures, and correct problems with physical and digital files.
Education
Associate of Applied Science - Marketing
Greenville Technical College
Greenville, SC12.2023
Skills
- Client Management
- Project Management
- Problem Solving
- Communication & Relationship Building
- Proficient in Microsoft Office
- Knowledgeable of Adobe Applications
- Creativity
- Event Coordination
- Branding
References
References available upon request.
Timeline
Marketing Director
Signal of Greenville-Spartanburg
03.2024 - Current
Bookkeeper
Outside The Box Tax Solutions
03.2020 - 07.2020
Bar Manager
Tipsy Taco
09.2019 - Current
Associate of Applied Science - Marketing
Greenville Technical College
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