Alicia Beaton
Fort Lauderdale,United States
Summary
Marketing and communications professional with 7+ years of experience supporting business development, managing projects, and creating digital content. Skilled in Adobe Creative Suite, SEO, analytics, and campaign strategy with a track record of improving visibility, engagement, and organizational growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Customer Success Specialist
Garth Solutions
Davie, FL
10.2025 - 01.2026
- Developed customer onboarding processes to enhance user experience and satisfaction.
- Collaborated with cross-functional teams to resolve customer issues efficiently.
- Analyzed customer feedback to identify trends and improve service delivery.
- Led training sessions for new staff on best practices in customer support.
- Established strong relationships with clients, fostering loyalty and retention efforts.
- Created comprehensive documentation for internal processes, enhancing team efficiency.
- Conducted regular account reviews to assess client status, identify opportunities, and ensure continued success.
- Streamlined project management processes for increased efficiency and timely completion of assignments.
Business development project coordinator
Stiles
Fort Lauderdale
06.2024 - 09.2025
- Coordinated end-to-end development of business proposals and presentations, utilizing Adobe Creative Suite (InDesign, Illustrator, Photoshop) to deliver visually engaging client-facing materials.
- Managed cross-functional projects by aligning timelines, resources, and deliverables, ensuring proposals met deadlines and client requirements.
- Collaborated with sales, marketing, and subject matter experts to translate complex ideas into compelling visuals and written content.
- Streamlined proposal development processes, improving team efficiency and consistency of brand standards.
- Assisted in pipeline tracking and opportunity management to support business growth and client acquisition.
- Maintained organized project documentation and supported client communication to facilitate smooth handoffs between internal teams.
Marketing Coordinator
MARLIN
11.2023 - 06.2024
- Designed and produced marketing collateral, proposals, and presentations using Adobe Creative Suite to support business development and client engagement.
- Coordinated company branding across digital and print platforms, ensuring consistency in messaging and visual identity.
- Managed social media accounts and email campaigns to increase visibility and engagement with target audiences.
- Supported proposal development by gathering project data, editing technical content, and aligning materials with client requirements.
- Collaborated with engineers, project managers, and leadership to highlight key projects and capabilities in marketing materials.
- Organized company events, trade shows, and community outreach initiatives to strengthen brand presence and client relationships.
Assistant Manager
City Furniture
02.2019 - 10.2023
- Led and supervised teams across two locations, ensuring seamless operations and superior customer service.
- Implemented strategic inventory management and merchandising techniques, significantly boosting sales revenue.
- Used analytical skills to evaluate performance data, identifying key areas for improvement.
- Managed multiple projects concurrently, consistently meeting stringent deadlines.
- Boosted store revenue through strategic inventory and sales management.
Marketing Coordinator Intern
Global Travel Tech Start-up
Miami
06.2022 - 08.2022
- Leveraged advanced analytics tools to extract actionable insights from large datasets.
- Conducted comprehensive market research, collaborating with a cross-functional team of professionals.
- Implemented SEO strategies to enhance website visibility.
- Analyzed market data to enhance product features, increasing user engagement.
- Boosted website traffic by 20% through targeted SEO strategies.
- Partnered with tech teams to streamline project execution, enhancing workflow efficiency.
Communications Intern
College Fashionista
New York
06.2021 - 08.2021
- Developed and implemented procedures for identifying advertising needs.
- Verified communication correctness by proofreading and editing releases.
- Organized interviews with stakeholders for feature stories in newspapers and magazines.
- Maintained stylistic consistency across platforms.
- Purchased advertising space to promote client's product or agenda.
- Studied promotional policies and needs of organizations to develop public relations strategies.
Data Entry Specialist
Body Details
Florida
05.2017 - 01.2019
- Managed high-volume data entry with precision.
- Utilized advanced software tools for data verification.
- Maintained strict confidentiality in all operations.
- Managed entry of 10,000+ records monthly with 99% accuracy, enhancing data reliability.
- Analyzed data trends to assist management in strategic decision-making.
Education
Bachelor - Applied Communication, Advertising, Public Relations
Florida International University
Skills
- SEO strategies Professional
- Market research Professional
- Communication strategy Professional
- Cross-departmental collaboration Professional
- Proofreading and editing Professional
- Project coordination
- Team coordination
- Project management
- Documentation management
Certification
- Google Analytics Certification Google
- Organizational Communication and Management Certification
Timeline
Customer Success Specialist
Garth Solutions
10.2025 - 01.2026
Business development project coordinator
Stiles
06.2024 - 09.2025
Marketing Coordinator
MARLIN
11.2023 - 06.2024
Marketing Coordinator Intern
Global Travel Tech Start-up
06.2022 - 08.2022
Communications Intern
College Fashionista
06.2021 - 08.2021
Assistant Manager
City Furniture
02.2019 - 10.2023
Data Entry Specialist
Body Details
05.2017 - 01.2019
Bachelor - Applied Communication, Advertising, Public Relations
Florida International University