Alicia Bock
Lumberton,TX
Summary
Skilled professional with a proven track record at Lifespan Home Health, excelling in community partnerships and client service. Successfully increased client census through strategic marketing and effective networking. Skilled in public speaking and health service referrals, fostering strong relationships to enhance community health outcomes.
Overview
25
25
years of professional experience
Work History
Community Liaison
Lifespan Home Health
03.2013 - 04.2025
- Served as a liaison between Medicaid/HHSC and potential clients to get the client assessed and approved for personal attendant services.
- Design and implement marketing strategies to increase census.
- Strengthened community partnerships across Texas by organizing and attending community events, networking events and in-services.
- Communicated with physicians, home healths, APS and hospitals to assess the needs of disabled individuals in regards to healthcare needs
- Increased original census from 26 to 218 within the first 48 months of employment. Average between 20 to 40 new clients per month across 11 offices.
- Head marketer of 3 sister companies mentoring new roles and assisting administrators with efforts.
Public Relations Coordinator
Brookshire Brothers Pharmacy
01.2000 - 11.2011
- Coordinated successful media events, including trade shows, pharmacy seminars, health fairs and promotional events.
- Developed a strategic marketing plan for pharmacy penetration in new markets across Texas.
- Designed new marketing materials and incentive programs to customers to generate increased revenue.
- Secured high-profile placements in top-tier publications through effective pitching techniques and strong media relationships.
Education
Bachelor of Science - Marketing
Lamar University
Beaumont, TXSkills
- Community partnerships
- Community resource knowledge
- Fundraising
- Community resources
- Community networking
- Public speaking events
- Client and community service
- Report preparation
- Health service referrals
- Health fair participation
Timeline
Community Liaison
Lifespan Home Health
03.2013 - 04.2025
Public Relations Coordinator
Brookshire Brothers Pharmacy
01.2000 - 11.2011
Bachelor of Science - Marketing
Lamar University
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