Alicia Morrow
Farnhamville,IA
Summary
Relationship management professional. Proven ability to build and sustain client relationships while consistently meeting organizational goals. Recognized for teamwork, adaptability, and achieving results. Skilled in conflict resolution and effective communication.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Deposit and Relationship Specialist
Heartland Bank
Iowa
11.2025 - Current
- Prospect and secure new deposit relationships across business, consumer, and nonprofit clients.
- Conduct outside sales calls, relationship reviews, and needs assessments to drive growth.
- Manage pipelines and reporting using CRM tools; execute targeted deposit acquisition campaigns.
- Collaborate with branch, treasury, lending, and marketing teams to support deposit growth and customer onboarding.
- Contribute to strategic planning to support acquisition and retention goals.
- Lead initiatives to identify opportunities for upselling bank products to existing clients.
Enterprise Client Success Partner
DHI Group Inc - Dice
Urbandale, Iowa
08.2023 - 07.2025
- Managed and grew a portfolio $3M Enterprise accounts and 300+ Mid-Market accounts, ensuring clients achieved desired outcomes and product value.
- Reduced the need for manual client reporting for the CS department by 70% by creating and automating reports.
- Improved product adoption from 62% to 86% across 65 accounts.
- Led the enterprise team in upsell dollars for 2025.
- Increased Client Health by 34 points.
- Created process through ChurnZero to better track and improve Client Health Scores.
Mid-Market Customer Success Manager
DHI Group Inc - Dice
Urbandale, Iowa
08.2019 - 08.2023
- Built and maintained strong relationships with key decision makers and stakeholders
- Analyzed customer usage data and health metrics to anticipate needs, mitigate risks, and increase adoption
- Developed training materials and resources to enhance user engagement and product knowledge.
- Led Quarterly Business Reviews (QBRs) demonstrating ROI and product impact
- Drove retention and expansion through identification of upsell and cross-sell opportunities
- Gathered customer feedback to influence product roadmap and innovation
- Facilitated onboarding, product training, and enablement sessions for customers and internal teams
- Executed quarterly OKRs focused on engagement, loyalty, and renewal results
- Supported new Customer Success team members through leadership and knowledge-sharing initiatives
Education
Completed One Year - Kinesiology
Iowa State University
Ames, Iowa05-2017
Completed One Year - Biology
Iowa Central Community College
Fort Dodge, Iowa05-2016
Skills
- Data Analytics
- Relationship Building
- Onboarding & Training
- Creative Problem Solving
- Report Generation
- Collaboration
- CRMs
- API & ATS
- SAAS
- Customer relations
- Google Workplace
- Training and mentoring
Accomplishments
- Report Generation: Created and automated over 150 daily, weekly, or monthly reports for CS clients.
- Increased Product Adoption by 20%: Worked closely with Sales and Account Management to increase account product adoption by 24% across 65 accounts.
- Small Group Leadership: Onboarded and acted as a resource for four new hires on the CS team.
Certification
- 2024 Q3 Superhero Award: “Win Together”
- 2023 DHI Sales Fellow Program Graduate
- People & Soft Skills Certification
Timeline
Deposit and Relationship Specialist
Heartland Bank
11.2025 - Current
Enterprise Client Success Partner
DHI Group Inc - Dice
08.2023 - 07.2025
Mid-Market Customer Success Manager
DHI Group Inc - Dice
08.2019 - 08.2023
Completed One Year - Kinesiology
Iowa State University
Completed One Year - Biology
Iowa Central Community College
COMMUNITY INVOLVEMENT
- Stay Wild Non-profit Animal Rescue, Co-Treasurer & Board Member, Fort Dodge, Iowa, 07/2025, Present
- Farnhamville City Council, Council Member, Farnhamville, Iowa, 01/2025, 12/2025